In 2020, the vast majority of office employees found themselves working remotely. Cloud based Unified communication software is what allowed the transition from in-office to remote work to be seamless. In fact, a recent survey showed that unified communication software helped 93% of employees improve productivity and 97% to note enhanced collaboration.

If you’re a business owner or systems/IT administrator who hasn’t switched your organization to a unified communication solution, you’re behind the curve. But before you make a purchase, you need to make an educated decision by learning more about top unified communication providers such as RingCentral and 8×8.

In this head-to-head showdown, we’ll break down everything you need to know about RingCentral and 8×8.  Here are the sections we’ll cover:


What is RingCentral?

RingCentral is often regarded as one of the top business communications platforms on the market — the solution has been named a Gartner UCaaS Magic Quadrant Leader for five years running. The UCaaS giant keeps its strong reputation as it easily brings together employees and customers.

what is ringcentral

RingCentral offers a few different platforms to bring users together with their colleagues and customers. RingCentral Office offers one unified solution for team chatting, phone and video. Each product included in RingCentral Office can also be purchased as an individual product. In addition, RingCentral offers a customer engagement product to support and engage customers with an omnichannel cloud contact center. 

Top RingCentral features include:

  • Business and toll-free numbers
  • Unlimited business SMS messages
  • Voicemail-to-text
  • Team messaging
  • Document sharing
  • Inbound and outbound contact center
  • Digital engagement


What is 8×8?

Although they can be purchased as separate products, 8×8 provides a unified platform called 8×8 Work that combines cloud phone, video collaboration, with team chat. 8×8 offers a separate omnichannel contact center product, just as RingCentral does. 

what is 8x8

The solution is configurable to give you the exact features your business needs for your specific use. 8×8’s wide breadth features can eliminate your business’s organizational silos and encourage collaboration across contact center agents and various employees.

Top 8×8 features include:

  • Business phone
  • Video conferencing
  • Team chat
  • Contact center



RingCentral vs 8×8: Feature Comparison

Examining the different features of the two different software products is the easiest way to decide which is the best one for your business. Here’s a side-by-side comparison of the top RingCentral vs 8×8 features, which include:

  • Cloud Phone System
  • Messaging
  • Contact Center
  • Video
  • Analytics and Reporting
  • Integrations

Cloud Phone System Features

RingCentral is designed for its users to make and receive phone calls with ease. The unified communication system provides a flexible, mobile and agile cloud phone system.

RingCentral’s team chat and business phone interface

RingCentral’s team chat and  business phone interface

Users can select their phone number from a large selection of virtual phone numbers. RingCentral offers toll-free and vanity numbers. Users can add extensions to those numbers, so all employees are linked under the business’s central line. 

RingCentral’s various apps are available for computers, smartphones, and tablets. Users can easily connect all of those apps. RingCentral’s visual voicemail allows anyone to manage voicemails through online accounts, and the platform’s patented RingOut feature enables users to send out calls from any phone or computer.  

Through RingCentral’s call flip feature, users can easily transfer calls between a desk phone or a mobile phone using a mobile app. Ultimately, the way RingCentral’s cloud phone system is designed allows its users to remain constantly and easily connected to colleagues and accessible to customers. 

Additional RingCentral cloud phone system features include:

  • Presence and head-up display
  • Call delegation
  • Call screening
  • Call forwarding
  • Call park
  • Intercom
  • Paging
  • Shared lines
  • Answering rules
  • Internet fax
8x8’s team chat and business phone interface

8×8’s team chat and business phone interface

8×8’s PBX lets users connect their business and customers around the world with a reliable and quality cloud phone system. 8×8 provides an award-winning voice service for the virtual office or traveling.

8×8 offers a flexible and integrated phone system. Users can take advantage of unlimited calling, SMS messaging and fax. Calls can be recorded, and voicemail transcripts can be sent to a user’s desktop with visual voicemail.

Calls can also be managed and monitored. Incoming callers can be placed on hold until an agent or employee is freed up to take the call. Supervisors can manage any call for quality assurance and training, which is a nice tie-in to 8×8’s contact center product. Any user can also handle calls in various ways, from caller ID, to call forwarding, 3-way calling, transferring and more. 8×8 goes above and beyond in offering a phone system that does more than make and receive calls.  

Additional 8×8 cloud phone system features include:

  • Personalized on-hold music
  • Role-based access controls
  • Directory assistance
  • Analytics
  • Call parking


Thanks to its analytics and additional features like call handling, call management and core productivity, 8×8 boasts a superior business phone feature that allows users to do more than make and receive calls.


Team Chat Features

RingCentral offers an alternative to traditional business messaging. Instead of an inter-office messaging system, RingCentral provides users the ability to send SMS and MMS messages to colleagues.

Using your business number, you can easily send text and multimedia messages to colleagues and customers alike. Send and receive texts up to 1,000 characters. RingCentral enables messages to and from other RingCentral numbers and local 10-digit numbers. Those messages can be ordinary text messages or multimedia messages that include images, videos and multimedia files.

Messages can be sent across smartphones, tablets, and desktop phones. Users can receive push and email notifications of any incoming SMS or MMS message. You can even join conference calls from text messages.  

As RingCentral’s team chat functionality is rooted in SMS and MMS messaging, users are able to send international messages. RingCentral supports messages up to 160 characters to and from more than 20 countries including Canada, Germany, the United Kingdom and more. This feature is ideal for companies scattered across the globe. 

8×8 connects teams instantly whether they are on the same phone system or an external chat application. The experience is seamless and unified across desktop and mobile apps. Speaking of which, there is both an iOS and Android app available, just like with the other provider. 

Message one-on-one or in group chats with 8×8. The platform provides the availability to message and share files with one coworker or your entire team through chat rooms. These messages allow users to share documents and files with one another.

When it comes to chat rooms, 8×8 allows its users to fine tune access to those messages. Group chats can be marked as public, private, or invite-only.


RingCentral comes out on top with its team chat feature, as they allow for SMS, MMS, screen share, screen recording, and one-click video conference launch right from the app.


Video Features

RingCentral Video provides a reliable tool for remote or international companies to meet on a regular basis. Audio and video come through clearly in HD and with an industry-leading 99.999% SLA uptime.

RingCentral’s video conference interface

RingCentral’s video conference interface

There’s no need to download any additional software to access RingCentral’s videos, saving users a significant amount of time as they sign onto meetings. Users can simply join with the click of a meeting invite from any device, even flipping meetings between different devices, right from their browser. 

RingCentral Video provides a clean and easy-to-use interface. The tool provides the options to both share screens and record meetings easily on the same screen.

The platform offers robust security to ensure all data and information shared during the meetings is secure. RingCentral deploys network protections to monitor for anomalies such as service disruption, data breaches and fraud. All data in RingCentral Video is encrypted in transit and at rest. RingCentral’s Video conference solution has been compared with the likes of Zoom

Additional RingCentral Video features include:

  • The dashboard of meeting usage
  • One-click scheduling
  • Personalized meeting rooms

8x8’s video conferencing interface

8×8 offers a video conferencing tool that is secure and easy-to-use. This solution is built specifically for businesses and offers unlimited meetings and minutes to its users.

The tool is designed for its users to collaborate together seamlessly. Thanks to integrations with Google and Microsoft calendar, scheduling video meetings is simple. Users can join HD video and audio meetings with just one click. 

8×8’s video conferences are simple to use and perfect for small businesses. Up to 50 active participants can join, with no meeting or minute restrictions. Those meeting participants can join from within the meeting or dial-in from more than 50 countries. 

Additional 8×8 video features include:

  • Personal virtual spaces
  • Cloud recordings
  • Live streaming
  • Option for password-protected meetings


RingCentral Video’s added security, plus the fact that it allows for up to twice as many participants as 8×8, and runs off Zoom makes it the superior choice.


Analytics and Reporting

Out of RingCentral’s four pricing plans, two offer real-time analytics to its users. RingCentral’s most prominent product is its video component, so it offers reporting on that feature. The software solution also provides analytics for its contact center feature.

RingCentral’s Contact Center Analytics

RingCentral’s Contact Center Analytics

Users can analyze and report on a number of unified communications metrics in RingCentral including:

  • Monitor video meeting quality
  • Track video conference adoption and usage
  • Ability to view overall system performance
  • Actionable contact center analytics to study incoming messages so you can better filter, categorize, and route incoming customer messages
  • Tracking for call center agent KPIs

8x8’s Contact Center Analytics

8×8 offers three different pricing structures, and the more robust of the two include analytics features.

Those packages include analytics on your company summary dashboard, an extension summary, meeting analytics and supervisor analytics.

Users can analyze and report on a number of unified communication metrics in 8×8 including:

KPIs/Data Provided 8×8 RingCentral
Video meeting usage and quality Yes Yes
Overall system performance No Yes
Customer experience Yes Yes
Overall performance reports on every feature No Yes
Meeting participation activity Yes Yes
Meeting dashboards No Yes


RingCentral offers reporting on more features than 8×8 does, making it the top choice.



As RingCentral is widely recognized as a leader in the unified communications field, the platform integrates with an immense list of third-party software platforms. Since 8×8 does not integrate with nearly as many software products, the following chart compares how RingCentral integrates with all every third-party system that 8×8 integrates with.  

  8×8 RingCentral
Microsoft Teams Yes             Yes
1CRM Yes Yes
Bullhorn Yes Yes
Copper ERP Yes No
Slack Yes Yes
eAgent Yes Yes
Webex Yes Yes
Freshdesk ERP Integration Yes Yes
GroupMe Yes No
Hubspot Yes Yes
Microsoft Azure Active Directory Yes Yes
Netsuite Yes Yes
Octa Yes Yes
Vitiger ERP Integration Yes No
Pipedrive ERP Integration Yes Yes
ServiceNow Yes Yes
SugarCRM Yes Yes
Telegram Yes Yes
Zendesk Yes Yes
Zoho Integration Yes Yes


RingCentral integrates with far more software products than 8×8, making it the clear winner. For a full list of RingCentral’s integration list,
take a look at this page.


User Reviews + Experience

User reviews of both 8×8 and RingCentral highlight the consistent pros and cons of each tool. Take a look at our comparison below.

RingCentral Pros RingCentral Cons
Clean user interface Unreliable call and meet
Diverse app integration The platform is too expensive
A wide array of features Customer support needs improvement
Ease of use Difficult onboarding
The tool allows for flexibility It takes a bit of time to master the platform overall


8×8 Pros 8×8 Cons
User friendly Cancellation fees
Software is affordable Reporting has room for improvement
Solid customer support  Application sometimes lags
Flexible VoIP provider  Phones are reliant on internet connection
Diverse and useful features Virtual office cannot send and receive images

» Read More RingCentral User Reviews
» Read More 8×8 User Reviews


8×8 comes away as the winner. RingCentral has more negative reviews with recurring issues.


Pricing Structure

RingCentral Office, which includes the core features of messaging, video and phone, offers four different plans. The first of which is Essential, which just includes the message and phone feature. The second is the Standard plan, which offers messaging, video and phone. The third plan, which is RingCentral’s most popular plan is Premium. That plan includes message, video, phone and an open platform. The final plan is the Ultimate option, which also offers message, video, phone and an open platform. 

The lowest end of the pricing structure is ideal for smaller businesses that only require basic features. The larger your company is, the more you should expect to spend. But with that bigger price tag comes more features. Below, you’ll find a breakdown of what users get in each plan.

  Essential Standard  Premium Ultimate
Price $20
$25/user/mo $35
Local numbers Yes Yes Yes Yes
Toll-free minutes No 100 2,500 10,000
Unlimited calls – US/CA Yes Yes Yes Yes
Unlimited Business SMS Yes Yes Yes Yes
Voicemail Transcription Yes Yes Yes Yes
Team messaging Yes Yes Yes Yes
Document sharing Yes Yes Yes Yes
Call management Yes Yes Yes Yes
HD voice Yes Yes Yes Yes
Call log reports Yes Yes Yes Yes
Phone rental options Yes Yes Yes Yes
Unlimited internet fax No Yes Yes Yes
Unlimited audio conferencing No Yes Yes Yes
Voice meetings and participants No Up to 100 people per video per meeting Up to 200 people
per video per meeting
Up to 200 people per video per meeting
HD video No Yes Yes Yes
Quality-of-service reports No Yes Yes Yes
Popular integrations No Yes Yes Yes
24/7 support No Yes Yes Yes
Multi-level auto attendant No Yes Yes Yes
Professional implementation No Yes Yes Yes
Call recording No On-demand Automatic Automatic
Single Sign-on No No Yes Yes
Multi-site admin and management No No Yes Yes
Up to 8-digit extensions with site codes No No Yes Yes
Hot desking No No Yes Yes
Advanced call handling (whisper, barge, more) No No Yes Yes
Real-time analytics No No Yes Yes
Popular CRM integrations No No Yes Yes
Industry-specific integrations No No Yes Yes
Developer platform and custom APIs No No Yes Yes
Device status reports No No No Yes
Device status alerts No No No Yes
Unlimited storage No No No Yes

8×8 offers three different pricing plans for its all-in-one communication tool, which includes phone, team chat, video conferencing, security and analytics. The first of which is 8×8 Express, which is ideal for small businesses. The second is their all-in-one voice, video and chat product X2, which is good for midsize businesses. The final option is X4, which includes analytics for administrators and supervisors. You can also build your own bundle by entering the number of licenses you are interested in per tier to get a tailored quote.

Just as with RingCentral, the lower end of the pricing structure is better suited for small businesses. Larger businesses should consider the X2 or X4 plans. Below, you’ll find a breakdown of what users get in each all-in-one plan.

  8×8 Express X2 X4
Pricing $12 with a free trial $25/license  $45/license
Business Phone      
Unlimited Calling Plans US and Canada 14 Countries 47 Countries
Auto Attendant Basic  Multi-level Multi-level
Business SMS Yes Yes Yes
Presence  Yes Yes Yes
VoIP Fax  No Yes Yes
Barge, Monitor, Whisper No Yes Yes
Team Chat      
1:1 Instant Messaging Yes Yes Yes
Team Messaging Yes Yes Yes
File Sharing Yes Yes Yes
Video Conferencing      
HD Video & Audio Conferencing Yes Yes Yes
Personal Virtual Spaces Yes Yes Yes
Remote Desktop Control Yes Yes Yes
Join Meeting Instantly Yes Yes Yes
Calendar Integrations Yes Yes Yes
Cloud Recordings Yes Yes Yes
Push To Talk Yes Yes Yes
Meeting Live Streaming Yes Yes Yes
Controller Mode Yes Yes Yes
Bandwidth Controls Yes Yes Yes
Private or Group  Chat Yes Yes Yes
Conference Call-In Yes Yes Yes
Conference Call-Out Yes Yes Yes
Real-Time Audio Subtitles Yes Yes Yes
Meeting Transcript Yes Yes Yes
Extended Video Cloud Storage Yes Yes Yes
Security, Compliance & Certifications Yes Yes Yes
Company Summary  Dashboard No Yes Yes
Extended Summary No Yes Yes
Meeting Analytics No Yes Yes
Supervisor Analytics No Yes Yes
Integrations With Enterprise Apps No Yes Yes


8×8 comes out on top for voice, messaging and phone, as they offer more affordable plans with a wide range of features. The winner for contact center pricing is unknown, as RingCentral does not publicly share pricing for its contact center tool.


8×8 vs RingCentral: Is There a Clear Winner?

When it comes to deciding between 8×8 and RingCentral, specific use cases and your business’s size may influence your decision. Each tool comes with a wide array of features and plans for businesses of any size.

RingCentral is best for:

  • Midsize and enterprise businesses that are entirely remote
  • Companies with a desire for in-depth analysis
  • Companies that rely heavily on team messaging
  • Companies looking to integrate their unified communications tool with a wide array of third-party platforms 

8×8 is best for:

  • Small businesses with a more limited budget
  • Companies that have a more prominent need for video and phone
  • Companies that rely heavily on customer support

Take a look at our report on the state of unified communications in 2020 to learn more about the software category, as well as some of the other industry leading business communication providers