The Best Webinar Software Providers for 2024

Webinar software is an online conferencing platform that helps businesses power virtual events and presentations, onboard new customers, promote new products, train team members, and connect with potential clients. Screen sharing, in-webinar chat, multiple views, and attendee engagement features make online events just as impactful as in-person ones–for a fraction of the cost.

Webinars are helpful for both B2B and B2C businesses, with 56% of B2B companies using webinars as their primary channel for content distribution.

As virtual events continue to grow in popularity, the webinar software market is expected to reach 4.79 billion by 2030. With so many providers to choose from, it can be difficult to find the right platform for your team.

To help you simplify the webinar software selection process for your team, I decided to test the most popular webinar solutions and compare their quality, pricing, features, and more. After running numerous webinars with the GetVoIP team, I narrowed the list to the best four platforms, outlined below.

 

How We Evaluate and Test Webinar Providers

• Video and Audio Quality: Our team tested the audio and video quality of popular webinar platforms by logging in from a variety of devices with access to varying levels of bandwidth to ensure there were no issues with latency, choppy sound, frozen video feed, etc.
• Registration and Attendance Limitations: We tested how easy registration was on various platforms from an organizer and attendee perspective. We also eliminated platforms that had low attendance limits or lacked secure registration features
• Mobile Accessibility: Our team evaluated mobile accessibility by logging on to each platform with mobile devices and checking for things like video clarity, sound quality, ease of mobile registration, access to participation features and breakout rooms, etc.
• Security and Reliability: To be considered for this list, webinar providers had to have a high level of security and reliability with features like two-factor authentication, redundancy, data encryption, host controls, etc.
• Customer Support: We evaluated the quality of customer service by testing out online knowledge bases and self-help options, contacting live support through various channels, and interacting with self-help bots
• Price and Value: Our team evaluated the value of webinar providers by comparing pricing, plans, available features, and scalability with competitors at similar price points. We also looked to see if each provider offered options like mix-and-match pricing, price matching, volume discounts, free equipment, and other incentives.
• Available Features: Our team only qualified providers that included essential webinar features such as screen sharing, chat support, polling, and analytics. We also looked for providers that offered more advanced and innovative features such as generative AI-powered summaries, automated follow-ups, in-webinar offers, etc.

 

Best Webinar Software Providers

After testing over a dozen of the most popular webinar platforms, I’ve chosen my eight favorite providers for businesses of all types. Here is a quick overview to get started:

Provider	Pricing	Key Features	Best For
GoTo Webinar	$49-$399 per organizer/month	- Reporting and analytics - Automated emails - VoIP and phone services - Video editor	SMBs that need to host digital events for mobile users
ClickMeeting	$26-$42+ per organizer/month (for webinars of up to 25 attendees)	- Automation - Recording - Over 4,000 integrations - Whiteboarding	Small businesses that host events for 25-50 attendees
Zoho	$8-$124+ per organizer/month	- Custom domain - Emoji reactions and virtual backgrounds - Multiple portals - Reporting and analytics	Companies that only occasionally host webinars for under 100 attendees
WebinarJam	$39-$379+ per organizer/month	- Pre-recorded video injections - One-click registration - In-webinar chat - “Always on” room	Marketing companies who need to reach and engage with a large audience
LiveStorm	Free version and paid versions starting at $79 per organizer/month	- Contacts reporting and profiles - Unlimited customized email reminders - AI-powered captions - Breakout rooms	Companies that need a high level of customization for webinars with 100 or less attendees
Demio	$42-$734 per organizer/month depending on the plan and number of attendees	- On-demand and automated webinars - Engagement Analytics - Registration source tracking - Room and email branding	Educators that need a reliable secure solution with engagement features
Zoom	$79-$149 per organizer/month	- Polling and Q&A - Customized landing page - Post-event reporting - Event lobby with on-demand viewing	Large corporate events that need feedback and high engagement from attendees
WebEx	Starts at $68.75 per organizer/month	- Video breakout rooms - Real-time translation and captioning - Dark and light mode - Push notifications	Companies that prioritize accessibility and highly personalized in-person, hybrid, and virtual events

 

 

My Favorite Platform for Micro Webinars - ClickMeeting

 

 

ClickMeeting is a flexible webinar platform that allows companies to pay for the number of attendees instead of for the features. Although ClickMeeting does offer three different pricing plans, most features are included in all plans, and even the free trial includes many advanced features like auto publish and live streaming.

The first thing I noticed about ClickMeeting’s UI was the number of tools available to create interactive webinars. You can easily create polls, Q&As, and CTAs, and the whiteboard tool is available to all users, including those using the free trial version. The interactive elements, along with the fact that you pay more for larger webinars, makes ClickMeeting a great choice for smaller webinars of less than 50 attendees.

I found the video and audio quality to be solid and the platform to be easy to navigate, but ClickMeeting does not have the level of video stability of competitors such as Zoom. While ClickMeeting is a secure platform, it is missing advanced security features like end-to-end encryption and HIPAA compliance.

 

What I liked and disliked about ClickMeeting

 

 

Standout Features

• Edu Mode: In edu mode, the presenters can see all the attendees,while attendees only see the presenters and themselves. Microphones are muted by defaul,  but presenters can ask questions and unlock microphone sharing audio for responses
• Live Transcription: ClickMeeting’s platform uses speech recognition technology to automatically create captions during online events
• Whiteboard Tool: Users can solve tasks or brainstorm using mind maps, sticky notes, drawing tools, etc.
• Breakout Rooms: Hosts can divide attendees into up to 20 separate breakout rooms with up to 40 participants in each room. This number cannot be increased

 

My Favorite Platform for Casual Webinars - Zoho

 

 

Zoho is a SaaS provider offering a wide range of products such as CRM, VoIP services, helpdesk software, and more. Zoho’s webinar platform is somewhat simple but provides clear audio and video and basic webinar features such as reactions, recording, and live streaming.

I was most excited to check out Zoho’s free version because it is one of the few webinar providers to offer a plan that is free forever. While the free version is adequate with polling, screen sharing, and hand raising, the 60-minute duration limit and lack of recording make it difficult to use for dynamic webinars and digital events.

I was also disappointed with customer support, which can take up to 5 days to respond to issues unless you purchase the premium support package which costs 20% of your license price.

What did impress me about Zoho Webinar was their flexible pricing structure. If you only need to host small webinars and you don’t require advanced registration forms/moderation, you can use Zoho for $8 per month/organizer– unheard of in the webinar software space.

 

What I liked and disliked about Zoho

 

 

Standout Features

• Anonymous Q&A: This is a toggle switch feature that allows attendees to ask questions without providing their name and identity. Attendees type their questions into a window and can check “ask anonymously”
• Make Presenter: This feature allows the host or co-host to make any attendee a presenter. There can only be one presenter at a time
• Multiple Portals: This feature lets users seamlessly navigate between multiple portals within a single interface, for example, switching between a personal account, company portal, and their freelance portal. Only available on paid plans
• Live Streaming: Zoho Webinar can livestream to YouTube, Facebook, Twitch, or a custom site. Live streaming is only available on the Professional plan

 

My Favorite Platform for SMBs - GoTo Webinar

 

 

GoTo Webinar is a webinar software solution that is perfect for SMBs thanks to its affordable pricing, around-the-clock-live customer support, and scalability. In addition to webinar software, GoTo offers UCaaS, CCaaS, IT management, and video conferencing platforms.

What I love about GoTo Webinar is its robust mobile app. GoTo webinar attendees can not only view the webinar from a mobile device–they can also participate, utilizing features such as polls, hand raising, and Q&A. Webinar organizers can also run webinars from a mobile device such as an ipad, presenting directly from their tablet, sharing the device’s webcam, chatting with other panelists, and sharing documents. If attending in person, attendees can switch off the audio and still use their mobile device to participate in polls.

I liked how minimal the mobile interface is, with the content kept front and center. I also appreciated how the quality automatically adjusted based on available bandwidth. For example, when I lost cell service, the app reconnected automatically as soon as I was out of the dead zone! When bandwidth was low, the app prioritized audio quality over video, which is precisely what I would have chosen.

 

What I liked and disliked about GoTo Webinar

 

 

Standout Features

• Full Service Registration: Organizers create registration pages with custom questions for attendees to answer. This data is monitored and organizers can generate reports on it at any time. Admins can also create custom confirmation pages, or add registrants in bulk by downloading a list in .csv format
• Automated Emails: Organizers can choose to send up to 3 reminder emails to registrants and panelists before the webinar event. Reminder emails can be personalized with logos, banners, images, and custom text
• Video Editor: Users can edit the original or a copy of video content to cut out anything unnecessary. The only editing that can be done within the GoTo Webinar platform is cutting, but the scissor tool can be used to cut material from any portion of the video (beginning, middle, or end)
• Source Tracking: This feature allows users to create unique Registration URLs for various invite sources such as newsletters, Facebook, LinkedIn, etc. Then organizers can monitor how many registrants used each URL to get to the Registration page
• Accept Payments: Organizers can charge attendees to join webinars with the Stripe integration which allows users to set a price for webinars, accept and receive payments, and issue cancellations and refunds

 

My Favorite Platform for Marketing Teams - WebinarJam

WebinarJam is a browser-based webinar software platform for digital events with up to 5,000 attendees and 6 presenters. Pricing plans are based on included features, not the number of attendees. WebinarJam is device agnostic with excellent high definition.

The first thing I noticed about WebinarJam is the intuitive control panel. The control panel is a separate room for colleagues and staff to operate logistics of the event, allowing panelists to focus on their presentations. The control panel is used to moderate chat and Q&A, operate room features, access analytics, and control attendees.

I also enjoyed using WebinarJam’s page builder for creating landing pages. I was able to scroll through a large library of customizable templates and then split test designs with WebinarJam’s real-time tracking of registrations.

Our team loved using WebinarJam’s drawing board to write notes directly on slides, highlight details, and draw over co-presenter's videos.

 

What I liked and disliked about WebinarJam

 

 

Standout Features

• Attendee Spotlight: Organizer has the ability to invite any attendee to speak, screen share, or broadcast their webcam. When their part is complete, the organizer can put them back into "attendee-only mode" with a click
• Email and SMS System: Users are able to schedule a series of reminder notifications, via email or text. Post-webinar, follow-up emails can be created and segmented based on their registrant actions such as no-show, left early, or stayed until the end
• Generative AI-powered Agenda Creator: Users can enter the duration, topic, and target audience of a webinar, and WebinarJam’s genAI tool will create a focused agenda with customization options
• Panic Button: Clicking the panic button reboots the system immediately to a new live room and automatically transfers all presenters and attendees into it
• Analytics: WebinarJam’s analytics feature displays webinar metrics such as registration to show-up ratio, number of attendees that left early or logged in late, dollar-per-registrant and dollar-per-attendee, and number of replay watches

 

My Favorite Platform for Customization - LiveStorm

 

 

LiveStorm is a secure webinar platform that allows organizers to host public or private events. LiveStorm offers a free version, but it limits attendees to only 30 and time duration to just 20 minutes, making it impractical as a long-term solution.

LiveStorm’s Pro version can host up to 1,000 attendees, but it is priced on a sliding scale from $79 for 100 attendees to $499 for 1,000 attendees. The Business and Enterprise plans include up to 3,000 attendees but LiveStorm does not publish pricing for these plans. For this reason, in my opinion, LiveStorm offers the best value for smaller webinars of less than 100 attendees.

What I liked about LiveStorm’s platform was the level of granular customization the platform offers. It is easy to personalize the design of the event room by changing the colors of the background or buttons, adding a background image, or adding a company logo. On the registration page, LiveStorm lets you add custom consents, limit registration to make the event more exclusive, and build in social sharing capabilities.

For those that need even more customization, the LiveStorm API add-on lets you develop native integrations with any other app, allowing you to further personalize the webinar platform.

 

What I liked and disliked about LiveStorm

 

 

Standout Features

• Email Cadences: Organizers can send unlimited email reminders and follow-ups using plain text or custom HTML
• Live Streaming: LiveStorm lets you simultaneously stream events to X, YouTube, Facebook, LinkedIn, etc. Each streaming destination is automatically configured for any future sessions that you add to an event and you can have up to 5 streams per event
• Shadowing: LiveStorm users can shadow an event which allows them to communicate privately with the presenter without participants seeing
• Timer: The event host can display a timer to moderators only or to everyone. You can pause, add time, or play background music on the timer

 

My Favorite Platform for Educators - Demio

 

 

Demio is a popular webinar platform with a minimalist interface and high-quality audio and video. Demio is expensive for large webinars as it has sliding scale pricing, but the minimum attendee limit is high at 150. Even with the premium plan which starts at $184 per month/organizer, Demio is an affordable option if you don’t need more than 150 participants.

I picked Demio as the best webinar software for educators due to its showcase feature and AI chat feature. Demio also includes single sign on (SSO) and priority customer support for Premium plan users, which are great features to have for education institutions.

The showcase feature allows you to create a customized collection of upcoming events and embed them onto a website. You can personalize the layout, colors, fonts, and other visual elements to create a cohesive look. This feature would be perfect for course websites that need to display upcoming pre-recorded or live presentations for students.

Demio AI chat is an AI-powered chatbot that can answer questions and moderate discussions from attendees watching on-demand webinars. I think this would be a great feature for students who are watching pre-recorded webinars late at night and have questions. The organizer can customize the chatbot avatar, provide context to guide generated responses, and leverage webinar analytics after the event to see attendee questions and Demio AI answers and make adjustments.

 

What I liked and disliked about Demio

 

 

Standout Features

• Handouts: Hosts/Coordinators are able to share any type of file up to 500 MB with attendees before, during, or after a webinar (with the exception of .exe file types)
• Custom form Fields: Demio includes a dedicated registration page and registration form for each event. Organizers can use predefined form fields or create their own using a text field with the option to validate, an open text field, a dropdown field with up to 250 options or a checkbox format
• Integrations: Integrations to Hubspot, Salesforce, Marketo, and Pardot are included in all plans. Growth and Premium plans include a Zapier integration
• Engagement Analytics: Demio reports display metrics such as the total number of registrants over time as well as who attended, missed, left early, downloaded the handouts, participated in polls, clicked on featured actions, and participated in the chat. Users can sync analytics with a CRM, automatically track sources, and export reports

 

My Favorite Platform for Large Corporate Events - Zoom

Zoom is a video conferencing platform that exploded in popularity during the Covid-19 pandemic, and has since branched out into webinar software, unified communications, and even contact center software.

What I love about Zoom’s webinar platform is its extremely high participant cap, allowing up to 100,000 attendees and 100 panelists for events. I also found the video and audio quality exceptional, even when watching the recordings.

The user interface was easy for me to navigate. Zoom includes an “event hub” that organizes all past and upcoming webinars. The hub lets hosts manage events and on-demand recordings, track engagement metrics for upcoming and past events, manage payments and billing information, and set cancellation policies.

Another thing that stood out to me when exploring Zoom’s platform was the number of collaboration features. Zoom includes up to 5 “hub hosts” and 3 “co-editors” who can collaborate on events, edit and update event content, make events live, and assign roles within an event. Additional hosts and co-editors can be purchased for $65-$75 per host or co-editor per month (depending on the pricing plan.)

 

What I liked and disliked about Zoom

 

 

Standout Features

I was most impressed with the following features offered by Zoom:

• AI Companion: Zoom’s generative AI assistant can compose emails and event content, write responses in lobby chats, or generate images to be used in marketing materials
• Expo Floor: This feature allows event organizers to connect attendees with other exhibitors and sponsors. Attendees can virtually explore product and service offerings and network via one one-on-one chat either on the expo floor or within specific booths
• Event Lobby: In Zoom’s event lobby, attendees can view the session details and speaker information, join the session, and watch available session recordings
• Interactive In-Session Features: Zoom’s Q&A feature allows attendees to ask questions and panelists to answer during the webinar. Hosts can also launch quizzes with set answers or create polls. There is also an in-webinar chat that can be activated by the host with participation controls
• Branding: Users can customize the sessions themselves with matching virtual backgrounds, speaker name tags, and branded backsplashes as well as the registration and lobby pages with your branded colors, fonts, logos, etc.

 

My Favorite Platform for Accessibility - WebEx

WebEx by Cisco is a video conferencing and team collaboration platform with a full suite of features. WebEx Webinars and WebEx Events are specifically designed for hosting personalized, reliable, and secure digital webinars, or (in the case of WebEx Events) hybrid and in-person events.

What I love most about WebEx is its dedication to making digital events accessible.

Closed captions and real-time translation are included for all WebEx users, and WebEx offers a language expansion package with over 100 caption languages. WebEx also includes live interpreter audio channels for the hearing impaired, and low vision support (high contrast and zoom capabilities).

I was also impressed by the number of customization options included in WebEx. For example, we were able to create branded landing and registration pages with personalized music, images, text, and embedded videos and websites. We could also choose from different skin tone options for animated reactions.

The WebEx platform has a forgiving learning curve and I found it easy to build and customize events using the drag-and-drop tools. The video and audio quality were excellent for both the webinar itself and live streaming. Screen sharing is optimized for both video and static content.

 

What I liked and disliked about WebEx

 

 

Standout Features

• Custom Stage Layouts: The webinar host or cohost can customize the stage background image, the logo and its location on the stage, and the look and behavior of everyone's display name. The webinar can be customized when you schedule it, or at any time during the webinar
• Event Builder: Drag and drop event designer allowed our team to set up multiple ticket types, build check-in and badge solutions, create content, access insights, and more
• Audience Segmentation: WebEx users segment audiences by creating “groups” of similar users and then applying bulk-managed user assignments to those groups. My team especially appreciated the settings templates, which are collections of custom settings for a service (general settings, messaging, meeting and calling, etc.) that can all be applied to one group
• Video Rooms: These are digital spaces where up to 13 attendees and three moderators can talk via live video, audio, and chat in the Web or Mobile App. Attendees in the Web App can also share their screen and send connection requests
• Event Game: This feature enables users to create challenges for attendees such as a question ("who is the first speaker") or a call to action ("visit booth 2 and type in the code word.") You can assign point values for each challenge

 

Which Webinar Provider Should You Choose?

Webinar software enables your business to connect with both existing and new clients before, during, and after the event. Utilizing the right webinar tool makes promoting a new product or offering in-depth training a breeze.

My recommendation is that you take a long, hard look at exactly what a webinar provider offers with their solution. Work to gain an understanding of what your business is looking for before you start shopping.  Look for a provider that offers video conferencing and screen sharing capabilities, as well as a browser-based deployment.

Lastly, you can balance out the different pricing that webinar software costs and figure out which one is most conducive to your business.