Chris Wen

Chris Wen

  • Independent Writer

Chris Wen specializes in reporting on current events and tech solutions for small to midsize businesses. He’s written extensively on the role of emergent technologies in reshaping how companies integrate daily operations, engage customers and retain employees. Chris combines his passion for language with a knack for detail to provide digestible analysis on technical subjects. Previously, Chris is a freelance copywriter and had worked overseas as a teacher, magazine editor and television talk show scriptwriter.

Chris graduated from Binghamton University with a B.A. in English – Creative Writing. He’s an avid fiction writer and his influences include Ernest Hemingway, John Steinbeck and Cormac McCarthy.

Read some of Chris's latest articles below:

January 26, 2017

When CRM Goes Awry: The Uncanny Valley of Customer Obsession

As someone who spends a good deal of time understanding Customer Relationship Management - providers, solutions, systems, processes, use cases and implementation - I’ve happily gained insight into industry trends. These trends include the evolving role of CRM as the core of customer engagement, and the race to incorporate artificial intelligence - predictive analytics, machine learning, natural ...
January 17, 2017

Insightly Email Integration: How to Connect and Log Your Emails

Insightly is a well-rounded, low-cost CRM with effective contact and project management tools, custom reports and plenty of other useful features. Subscriptions are available with tiered pricing, with a free version for up to two users. It integrates with MailChimp but offers enough email marketing features to build campaigns on its own. It's a solid candidate for those looking for a free CRMs...
January 12, 2017

10 Ways to Leverage a Retail CRM Strategy

The retail industry is awash with data on customers - personal characteristics, income and spending habits, lifestyle, social media activity, and so forth. Data collection can take the form of POS systems to customer surveys to publicly available demographic data. Numerous analytics firms offer to turn your unstructured data into digestible reports. Faced with infinite possibilities to utilize...
January 10, 2017

Account-Based Marketing: The Changing Focus in B2B Marketing and Sales

Digital technology reshaped business models by bringing increased leverage to buyers. When it came to B2C models, customers armed with mobile devices, social media and ready access to the internet could research their needs, crowdsource opinions, compare solutions and make purchases whenever they felt. Dual factors of customer empowerment and economic urgency within the past decade spurred...
January 04, 2017

8 Great CRMs for Freelancers to Organize and Grow Your Business

For freelancers, their skills are their job but their business is people. Freelancers need to build a community they can draw upon, reference, and tap for new jobs. Managing a freelance business also demands a spectrum of skills beyond what's needed for the next gig. Freelancers, no matter their profession, must also serve as their own marketers, negotiators, accountants and project managers....
December 27, 2016

Top 7 Gmail CRM Integrations for Chrome Users

Reports of email’s demise have been greatly exaggerated. Useful messaging apps like Spark and Slack have not erased email’s role as the reigning cornerstone of our online existence - for many, email still serves as a personal identifier, a communication tool and a virtual database. It's accessible from our phones, essential to our work, and we would be incredulous if any B2C, B2B or internal...
December 20, 2016

Zendesk vs. Freshdesk: The Ultimate Showdown

Zendesk and Freshdesk are both helpdesk CRM platforms with similar features. Zendesk, which was founded in 2007 in Copenhagen, Denmark, sought to upend the customer service industry by focusing both on the customer and agent experience. In 2011, Freshdesk was launched in Chennai, India, as a means to provide a range of comparable features at accommodating price points. Though initially criticized ...
December 06, 2016

How SMBs Can Improve CRM User Adoption in Their Organization

Customer Relationship Management software, in its modern form, is less intended to address the transactional needs of individual departments and more intended to enable companies to meet the expectations of omnichannel customers. Modern customers interact with brands in myriad ways on myriad devices - shopping on laptops, comparing prices on phones, buying in person, calling customer support on a ...
November 30, 2016

The 6 CRM Features Essential to Email Marketing Campaigns

If you want to reach your customers through email marketing, you probably aren't planning to fire off emails in the dark and hope for the best. Rather, you've got a plan and you want a platform to implement it - one that lets you build email templates, automate responses, track email metrics, and so on. A dedicated email marketing platform could accomplish this. So could a more robust...
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