Almost every business can immensely benefit by using the right CRM software.
CRM software can include extremely far-reaching tools with multiple purposes that enable companies to nurture customer relationships and increase sales. These tools support marketing, collect and analyze data, simplify the sales process, and automate workflows. This process can enhance efficiency, boost collaboration, and grow the bottom line.
Using CRM software has many benefits. It’s one of the most powerful ways to manage customers and a necessity for companies that understand the importance of a customer-centric business model for success.
But which CRM software is right for your business?
Let's take a closer look at five different types of CRM systems:
- Inbound CRM: This system involves positioning business products with respect to their expertise or thought leadership using inbound marketing techniques.
- General CRM: These tools provide standard features that revolve around the idea of improved customer service.
- Fully Integrated CRM: This system addresses all phases of the customer lifecycle, acting as a hub for customer interactions.
- Operational CRM: This software acts as a centralized CRM system that addresses a company’s sales, marketing, and customer service functions.
- Sales CRM: This type of CRM software helps manage sales in particular and all touchpoints with customers throughout the sales process.
Keep reading to learn more about 25 of the best CRM software examples categorized by the functions they can perform.
1. HubSpot: Categorizes Buyers
HubSpot is a smart CRM combining tools for sales, marketing, service, and content management. Hubspot stands out in particular for the way it lets companies organize customers into specific categories, depending on their expectations. It allows the sales and marketing teams to focus on prospective buyers above all else.
Hubspot's powerful AI model enables teams to automate quote creation, invoicing, approvals, and buyer insights. There is also a built-in prospecting agent that can detect buying signals and recommend contacts to reach out to. An AI-powered customer agent is able to handle incoming calls and companies are able to customize tone, response style, and more.
Hubspot also offers built in social media publishing, including organic TikTok publishing, as well as an in-depth Canva integration that allows users to design directly in Canva and send assets to Hubspot for publishing.
Top Features: Contact management, deal stages, daily dashboard, task management, content repository, AI-powered lead generation
Mobile CRM Enabled: Yes
Price: One free plan and three paid plans ranging from $20 monthly per seat to $4,700 monthly per seat
Best For: Marketing-led organizations that want tight alignment between campaigns and CRM data will benefit from Hubspot's native marketing CRM integration
2. Zoho: Manages Leads and Contacts
Zoho is a powerful tool that excels in its lead and contact management feature in particular. It allows companies to establish a solid synergy between their marketing and sales departments and streamline business processes to generate and nurture qualified leads.
Zoho's AI-powered Sales Assitant Zia offers lead scoring, sentiment analysis, and advanced automation while the AI-powered "SDR Agent" can nurture leads via email and hand them off to a human agent when buying intent is detected. Platform level developer tools allow companies to build completely custom logic and reporting dashboards.
The recently introduced "Workqueue" allows reps to view everything from leads, to tasks, to high priority deals, under one pane of glass.
Top Features: AI-powered Sales Assistant (Zia), Sales team automation, platform customization, marketing automation, team collaboration, automation, and process management
Mobile CRM Enabled: Yes
Price: One free plan and four paid plans ranging from $14 to $52 monthly, per user. Additional team users can be added on for $9 per user, per month.
Best For: Startups and small businesses will benefit the most from Zoho's affordable rates and wide range of tools that span sales, marketing, and customer service functionality.
3. Zendesk Sell: Makes Outreach Effortless
The Zendesk Sell CRM tool was designed with customer relationships in mind. It provides scripts and important analytical data like call count, duration, and, of course, results. It also has a power dialer that logs and records every single call.
It does a particularly stellar job with its email intelligence, which seamlessly tracks email communication and offers activity reporting, real-time push notifications, and email template automation. It integrates tightly with Zendesk Support to provide companies with an all-in-one solution.
Zendesk offers AI-powered contact enrichment, predictive lead scoring, at-risk deal identification, and prospecting, along with native phone service and SMS/texting.
Top Features: Email tracking and automation, activity reporting, call analytics, contact management, prospect discovery, and verification
Mobile CRM Enabled: Yes
Price: Four paid plans ranging from $19 to $169+ per agent, per month. Companies can also bundle Zendesk with CoPilot for $155-$209+ per agent, per month.
Best For: Businesses that are already using Zendesk Support can gain unified visibility across sales and service with Zendesk Sell, along with advanced AI-powered lead qualification.
4. Nextiva: Unifies All Communication on One Platform
While most CRMs offer (and require) integration with other applications, Nextiva is attractive because it manages all the business communication, from email and chats to phone calls, from a single UCaaS platform.
That means you don’t need to integrate any third-party tools to increase sales, streamline the workflow, or provide customer service. Nextiva enables companies to resolve customer issues 67% faster thanks to its powerful CRM solution.
Nextiva offers high-quality voice, video, and customer management tools on its platform. Its CRM component manages all company communications (phone, chat, text, email) in one place with a powerful automation engine and advanced routing capabilities.
Top Features: Intelligent case routing, VoIP, UCaaS, CCaaS, workflow automation, multichannel support, artificial intelligence, customer journey mapping, social media and reputation management
Mobile CRM Enabled: Yes
Price: Three paid plans from $15 to $75 monthly per user.
Best For: Growing teams and distributed workforces, particularly in healthcare, finance, and education, will benefit from Nextiva's HIPAA-compliant, all-in-one communications platform with CRM baked in.
5. Monday: Is Entirely Customizable
Every business is unique, even those within the same industry. Using a CRM solution that’s a perfect fit can boost efficiency and drive business. Monday’s CRM comes with ready-made templates which can be customized without code to better fit your process, workflow, and pipeline.
Monday is an AI-first CRM platform focused on speed and visibility. A calendar integration allows for booking meetings directly within the CRM while a new Quotes & Invoices feature generates financial documents right from CRM data. CRM sequences can be created from any step.
Top Features: Automatic quote and invoice generation, centralized data, pipeline management, customizable dashboards, workflow automation, customer tracking
Mobile CRM Enabled: Yes
Price: Three paid plans from $12 to $28 per user, per month, and up.
Best For: Small and cross functional teams that manage complex handoffs between sales and delivery, or require custom dashboards that unify data across sales, service, marketing, etc. will benefit the most from Monday's flexibility and customizability.
6. Scoro: Ensures Full Use of Workforce
Scoro is a general CRM that combines a lot of great features. It stands out in particular for optimizing team utilization capabilities. Scoro unites projects, resources, and finances in one system with quote-to-cash workflows, CRM and pipeline capabilities, capacity and resource planing, tome tracking, and more.
It enables companies to review capacity to ensure that everyone on the team is utilized correctly, makes hiring or restructuring decisions according to real-time data, and allocates resources based on current availability. It boosts not only efficiency but also employee engagement.
Scoro recently launched an MCP server that allows companies to connect with AI tools such as Claude and ChatGPT and use natural language prompts to pull data, create projects, assign tasks, etc.
Top Features: AI Assistant for analytics and insights, multiple project timeline, Gantt chart, and dependencies, task board, task bundles, project templates
Mobile CRM Enabled: Yes
Price: Three paid plans ranging from $19.90 to $49.90 and up, per agent, per month. A free 14-day trial is offered with no credit card requirement.
Best For: Agencies and consultancies that want complete operational visibility, especially those that need sales, delivery and finance all connected.
7. Creatio: Boosts Lead Generation
Creatio has powerful marketing functions proven to boost customer retention and lead generation as it offers businesses a holistic view of their customers’ needs and preferences. As a result, they can develop targeted communication sequences and efficiently manage complex marketing campaigns, so you reach your target with the right message at the right time on the right communication channel.
Creatio offers native AI that admins use to build automations without code across sales, marketing, and service. Creatio recently released a conversational workspace where users manage multiple AI dialogues, with each agent keeping track of memory, context, and role-based permissions.
Any CRM action can be performed through natural language conversation including summarization and task delegation.
Top Features: Outlook and Teams integrations, visual process designer, email marketing, landing pages integration, collaboration tools, lead management, field sales management
Mobile CRM Enabled: Yes
Price: Growth Three paid plans from $25 to $85 monthly, per user.
Best For: Mid-size and large enterprises that require heavy automation capabiolities and want the ability to adjust and add workflows without involving an IT team.
8. Sugar CRM: Improves Agent Productivity
Sugar’s effortless CRM software is a commercial AI-driven CRM suite built for B2b companies. For large enterprises, Sugar CRM goes above and beyond, giving companies everything they need to offer an extraordinary customer experience and streamline customer service processes along with granular customization options, endless integrations, and stellar customer support.
Sugar CRM routes cases intelligently, identifies customer sentiment, provides seamless support across several channels, and lets customers enjoy a unique branded portal experience. Giving you the CRM tools to focus on customer interactions ultimately impacts the bottom line.
The Sugar CRM Sales integration analyzes ERP order histories to uncover buying patters, whitespace opportunities, churn risks, and expansion signals. This is all done natively within the CRM. Sugar CRM also offers industry-specific templates baked into the core product for faster onboarding.
Top Features: Quote management, sales forecasting, multilingual and multi-currency support, case management and bug tracking, social media integration
Mobile CRM Enabled: Yes
Price: Three paid plans from $59 to $139 monthly, per agent. Additional charges may apply for tools like generative AI, sentiment analysis, and intelligent lead prioritization.
Best For: Large organizations with complex selling cycles that want to focus on revenue predictability will benefit the most from Sugar CRMs AI-driven insights, automations, and tools.
9. NetSuite: Makes Better Sales Predictions
NetSuite is not a standalone product but is part of Oracle's Netsuite ERP platform. The platform provides valuable features, including streamlining marketing campaign execution on multiple channels, improving forecast and sales pipeline visibility, and streamlining the sales process.
In 2026, Netsuite CRM is rolling a new AI Assistant that automatically summarizes customer support cases, including sentiment, history, and escalations. NetSuite also offers an AI connector service for apps like Claude and ChatGPT.
The goal of NetSuite is to give the sales team visibility on every aspect of the customer relationship. Users can expect better collaboration, increased efficiency, and more accurate predictions.
Top Features: Opportunity management, quote management, sales forecasting, marketing automation, reporting, and analytics
Mobile CRM Enabled: Yes
Price: Annual license fee based on business size and requirements.
Best For: Mid-market and upper mid-market companies that want a CRM that is fully embedded in their operational and financial data such as wholesale distribute and e-commerce companies.
10. Apptivo: Monitor/Analyze Sales Performance
Apptivo is a cloud based CRM platform covering the complete customer lifecycle including marketing, sales, service, project management, etc. Apptivo’s performance dashboard for sales tracking stands out as it allows companies to monitor and analyze sales performance. The win-loss analysis can enable them to determine the reasons for losses and who’s contributing positively to the team. These features can help businesses make strategic decisions.
Apptivo is continuously updated and has recently improved the territory view for managing sub-territories as well as integrations with Google Workspace, Microsoft 365, Quickbooks, and Stripe.
Top Features: Lead capture, customize apps, G-suite integration, project management, invoicing
Mobile CRM Enabled: Yes
Price: Four paid plans ranging from $15 to $40+ monthly per user when paid annually, or $20-$50 when paid month to month.
Best For: SMBs that use their CRM daily and want customizable workflows, but have a tight budget.
11. MS Dynamics 365: Holistic Customer Journey
MS Dynamics combines CRM and ERP applications, allowing admins to manage everything from HR to customer service under one umbrella. Whether you’re to streamline sales or customer service, Microsoft Dynamics 365 has features that are perfect for your business. There are separate modules with various focuses such as finance, sales, customer service, etc.
Dynamics 365 works with other MS applications such as CoPilot to bridge CRM and graph data and offer actionable insights across the MS ecosystem. The Contact Center module is currently gaining deeper agentic and automation capabilities.
Dynamics 365 excels in marketing, allowing you to engage customers in real-time, offer a holistic, personalized customer journey using artificial intelligence, and connect with them via an adaptable, unified platform. Developing a customer experience strategy with these aspects in mind can really make a difference.
Top Features: Autonomous AI sales agents, sales pipeline management, upselling and cross-selling, customer service automation, appointment reminders
Mobile CRM Enabled: Yes
Price: Dynamics 365 offers several different modules, each with their own pricing. Options include Dynamics 365 Business Central, Dynamics 365 Sales, Dynamics 365 Commerce, etc. The Business Central module offers one free plan and two paid plans ranging from $80 to $110 per user, per month, with an option to add on limited access team members for $8 per user, per month.
Best For: Organizations that are already operating within the Microsoft ecosystem and using products like Office 365, Teams, Azure, etc., will see the biggest impact on operations and experience the best ROI.
12. Work[etc]: Tracks Leads Across the Business
This cloud-based CRM software offers companies a one-stop shop for all of their marketing, sales, and customer service needs. Work[etc] tracks all aspects of the customer lifecycle from initial sale, to quotes, projects, and product delivery.
Small but mighty, Work[etc] automates and manages sales and lead tracking, creates custom workflows, allows sales teams to collaborate and discuss lead opportunities, and provides accurate reporting for the sales pipeline.
Work[etc] recently rolled out country-specific servers to address data latency issues that had been previously reported.
Top Features: Customer account history, project management, client access, sales pipeline and custom reporting, project budget tracking, custom sales processes.
Mobile CRM Enabled: Yes
Price: Three paid plans ranging from $78 to $395 per month. The Starter plan includes 2 users, while the Team and Foundations plans both include 3 users.
Best For: Small teams, especially those in creative industries or the nonprofit sector will benefit from having CRM, support ticketing, and invoicing tightly connected along with project management capabilities.
13. Copper: Facilitates Pipeline Management
Copper is an immensely scalable CRM tool. Copper allows you to manage your pipeline better by visually tracking its health, managing sales teams from anywhere, obtaining real-time visibility into performance, and creating as many drag-and-drop pipelines as you need. Users can get a positive return on their investment faster with Copper than with any other CRM out there.\
Copper is also the only CRM on this list that is recommended by Google for use with Google Workspace. Copper lives natively inside gmail, automatically capturing emails, meetings, and contacts and updating records in the background.
Copper added 60 new features in 2025 alone, including conversational CRM queries, chrome extension, and a built-in project management layer.
Top Features: AI email tools, Email engagement tracking, personalized lead outreach, workflow automation, lead tracking, sales management
Mobile CRM Enabled: Yes
Price: 4 paid plans from $9 to $99 monthly, per user.
Best For: Businesses that rely heavily on Google Workspace, especially those that want project management such as agencies and service firms, will benefit the most from Copper's deep Workspace integration.
14. Streak: Manage Everything From The Inbox
This CRM for Gmail lets you manage any workflow, from sales and support to project management and hiring, right from your inbox.
You can design custom views of your pipeline and track absolutely everything. You can set it to know when someone sees your message, send personalized mass emails, build a library of email templates, and split conversations when topics branch out.
Streak offers AI-driven data entry with automation and collaboration capabilities. The recent click-to-call integration (rolled out in 2026) allows users to access call logs, transcripts, AI summaries, and metadata right from the box timeline, Gmail sidebar, and magic columns, with support for inbound and outbound calling.
Top Features: AI summaries, AI pipeline creator, lead tracking, resume and candidate tracking for HR, automatic email sharing, shared and private pipelines, custom billing
Mobile CRM Enabled: Yes
Price: Three paid plans from $49 to $129 monthly, per user when paid annually, or $59-$159 monthly, per user, when paid month-to-month.
Best For: Small teams and freelancers that communicate primarily on Gmail will benefit from Streaks ability to turn Gmail into an actionable command center.
15. EngageBay: Helpdesk Solutions
EngageBay does it all, but it really takes the cake when it comes to helpdesk solutions. The ticket automation and management functions allow users to resolve queries quickly and provide excellent support.
The live chat software provides instant help, which helps drive conversions. Customers can also be tracked, allowing users to craft a more personalized approach when dealing with them.
EngageBay has recently added AI email and campaign generation, lead scoring, and a conversational AI chatbot that can be trained on your company's knowledge base, files, and links, for bespoke, branded responses.
Top Features: AI campaign generation, conversational AI chatbot builder, contact management, sales automation, deal management, chat form customization, email template builder
Price: One free plan and three paid plans starting at $9.35 monthly, per user.
Best For: Small B2B companies with long sales cycles will benefit from EngageBay's user-friendly interface and many team collaboration and handoff tools.
16. Insightly: Helps Understand Complex Relationships
Insightly’s flexible record linking function allows companies to better understand complex customer relationships by linking emails, customers, and important records within a single database so important information are easy to find. Likewise, Insightly makes it easy to understand interactions between departments, teammates, and partners. It’s also worth noting that Insightly integrates with a very long list of apps.
Insightly users can convert a won opportunity directly into a project, tracking milestone, deliverable, or task right from the dashboard. Recent updates include an AI Copilot allowing users to ask questions about the data using natural language, email threading for synced accounts, and AI-generated email replies.
Top Features: AI-generated email replies, AI Copilot, custom apps, task assignments, contact and customer data management, tracks sales leads, automatic email reminders
Mobile CRM Enabled: Yes
Price: Insightly CRM offers three paid plans from $29 to $99 monthly, per user. Add ons include Support and Ticketing ($29-$99 monthly, per user), Marketing Automation ($99-$999 monthly, per account), and AppConnect ($249-$1,899 monthly, per account). Alternatively, companies can purchase Insightly All-in-One, which combines elements from all products, prices range from $349-$2,599 monthly, per user.
Best For: Medium size businesses under 500 employees that want a user-friendly CRM that transitions customers from sales to post sales projects seamlessly.
17. Agile CRM: Enhances Customer Support Experience
Agile CRM offers a range of robust help desk automation features to help companies resolve every ticket in the shortest possible time.
It categorizes tickets and routes them to the right group, receives alerts when ticket resolution times exceed their due date, and automates workflows based on ticket labels as a way to streamline customer support. These features, among others, set Agile apart and allow companies to offer a positive customer support experience, which is vital in today’s marketplace.
Recent updates include a landing page builder and customizable dashboards. On upper tier plans, Agile includes two-way telephony, call recording, and post-call automation.
Top Features: Customizable dashboards, email marketing, reporting and statistics, third-party integrations, reporting/analytics, and activity dashboard.
Mobile CRM Enabled: Yes
Price: One free plan and three paid plans ranging from $8.99 to $47.99 monthly, per user. The free plan supports up to 10 users, more than most competitors in the CRM space.
Best For: Small teams (under 30 employees) that need an affordable CRM along with basic project management, email marketing, and a phone system.
18. Spotler CRM (Formerly Really Simple Systems): Realtime Customer Behavior Insight
The marketing analytics feature of Spotler CRM (formerly Really Simple Systems) goes above and beyond expectations as your marketing activity feeds right into the CRM, providing immediate insight.
This CRM makes it easier to determine everything from your cost per lead and opportunity to your cost per sales and, therefore, your ROI. Performance can also be measured individually and across all campaigns, making it easy to measure your success rate by tracking click-throughs, leads, and opportunities.
Since merging with Spotler Group, Spotler CRM is now part of a broader B2B marketing technology suite that includes omnichannel marketing automation, web and email personalization, social media management, visitor intelligence, and intelligent chatbots.
Top Features: Contact and sales pipeline management, sales quotations, lists and segmentation, case management, email integration
Mobile CRM Enabled: Yes
Price: Prices are unlisted, but there are two feature-bundled packages available as well as a 30 day free trial for up to 2 users.
Best For: Small and micro businesses that want to onboard quickly and don't need a lot of advanced AI-powered features but are looking for task management, email campaign, and pipeline capabilities.
19. Keap: Automates Processes
If there’s one thing Keap (formerly Infusionsoft) does exceptionally well, it’s automating repeatable business processes, which saves around 10 hours of work per week.
For example, emails and other marketing actions are triggered by client actions, clients are sent invoices, and they can pay in one click. Additionally, contacts can be segmented and sent to the corresponding marketing campaigns, automatically moving leads through the funnel.
Keap's recently added AI Agent ecosystem includes AI-powered agents that are specifically trained on your business's data. Capabilities include lead qualification, intent identification, and automatic data enrichment using information and profiles from public websites.
Top Features: AI Agents, reporting and analytics, sales and marketing automation, payments and invoicing, email marketing, lead capture
Mobile CRM Enabled: Yes
Price: Pricing is based on the number of users as well as the number of contacts. Pricing starts at $299 per month which includes 2 users and 1500 contacts.
Best For: Service businesses willing to invest in cutting edge AI-powered automation such as coaches and agencies that need to automate the entire customer journey from lead capture to loyal client.
20. Capsule: Provides Superior Sales Performance Analytics
Capsule’s sales reports provide an extraordinary amount of insight as they include opportunities lost and won, pipeline leaks, and how long it takes individuals to close a sale. They also indicate how much time is spent on each phase of the process, the average size of deals, and lost sales.
Getting such a detailed overview of this department helps companies leverage their strengths more and improve their weaknesses for better business results.
Capsule's new Contact Tracks feature allows users to build templates from repeatable workflows such as qualifying leads or onboarding new customers.
Top Features: AI summaries, WAVE integration for financial-sales coherence, opportunity filters, pipeline dashboard, task automation, task reminder emails, advanced sales reports
Mobile CRM Enabled: Yes
Price: One free plan for two users and three paid plans ranging from $18 to $54 monthly, per user.
Best For: Startups that need a clean and tidy CRM that is affordable but flexible enough to scale.
21. Pipedrive: Offers Extensive Sales Features
Pipedrive is a sales management tool that provides users with analytics, customization, and automation features with a unique approach that allows them to visualize their pipeline and perfect their processes. Their CRM system revolves around the concept of activity-based selling. After using it for one year, users can close 28% more deals on average.
Pipedrive has a tight focus on moving deals forward and automating repetitive tasks. Pipedrive users have access to a ChatGPT integration that will summarize lead activity, draft emails, and surface insights while a native AI Assistant suggests follow-ups based on deal history and pipeline status.
Top Features: AI Assitant, ChatGPT integration, Google apps integration, goal setting and reporting, contact history, email integration, tracking, and lead nurturing.
Mobile CRM Enabled: Yes
Price: Four paid plans ranging from $14 to $79 monthly, per user when paid annually, or $24 to $99 when paid month-to-month.
Best For: B2B sales teams with repeatable processes will benefit the most from Pipedrive's quick setup and advanced automation tools.
22. Salesforce: Converts Leads Faster
Salesforce Sales Cloud has superior lead management features, allowing users to convert more leads into real opportunities. The rich activity timelines offer up-to-date information, lead tracking shows where leads come from, and automatic lead scoring and routing options let you assign leads to the right salespeople.
Salesforce is one of the most ubiquitous CRMs, and in 2025, Salesforce held 20% of the CRM market. Companies using Sales Cloud report a 27% boost in win rate, a 34% increase in sales revenues, and a 52% increase in lead volume.
Salesforce offers a full suite of products including Service Cloud, Marketing Cloud, Commerce Cloud, and data Cloud, all under one pane of glass.
Top Features: Account and contact management, opportunity management, lead management, pipeline and forecast management, reports and dashboards
Mobile CRM Enabled: Yes
Price: One free plan and two paid plans from 425 to $100 monthly, per user. Salesforce also offers a 30 day free trial as well as premier support plans.
Best For: Enterprises and large businesses that need a robust platform covering sales, service, marketing, commerce, and analytics.
23. Close: Provides Multiple Pipeline Views
Close is a sales-driven CRM that excels at providing companies with an interactive view of multiple pipelines for different teams, sales processes, and products. You can improve forecasting and develop more accurate sales projections by dragging and dropping to arrange the workflow. As a result, you can get closer to crushing your revenue goals.
Close tracks calls, emails, and texts automatically, leveraging AI to suggest follow-ups, generate summaries, and keep opportunities updated. Close Notetaker is a separate AI-powered assistant that transcribes and summarizes all sales meetings so that reps can stay focused.
The platform also recently added data enrichment capabilities, and a WhatsApp integration for managing conversations directly in the CRMs activity feed.
Top Features: Pipeline views, activity, and task management, API and Zapier access, storing and tracking leads and opportunities, and sales automation.
Mobile CRM Enabled: Yes
Price: Three paid plans from $35 to $139 monthly, per user. Add ons include premium phone numbers ($19 per month, per number), AI call assistant ($50 per month + $0.02 per minute), and additional organizations ($50 per month, per organization)
Best For: SaaS startups and sales teams with a high volume of inbound and outbound calls will appreciate the speedy communications and fast setup that Close offers.
24. Freshworks: Efficiency with Artificial Intelligence
Freshworks CRM for sales, Freshsales, incorporates a powerful conversational AI option called Freddy, allowing companies to enhance their revenue predictability with dynamic forecasting. It sets up custom bots to automate chat messages, assigns scores to all contacts, and uses customer engagement and historical data to offer deal insights. The AI feature has helped users improve sales conversions by 50%.
The Freddy AI Copilot is able to autonomously summarize email threads, draft hyper-personalized follow-up messages based on detected prospect sentiment, and suggest "Next Best Actions" for stalled pipeline deals.
In 2026, Freshworks launched a unified customer data hub that gives sales reps real-time visibility into active Freshdesk support tickets and Customer Frustration Scores directly within the CRM contact timeline.
Top Features: Task management, sales sequences, contextual collaboration with Slack, custom modules, custom sales activities
Price: One free plan and three paid plans from $9 to $59 monthly, per user. Add ons include Freddy AI Agent and a branded invoice/quote generating tool.
Best For: Organizations already living inside the Freshworks ecosystem — using Freshdesk, Freshservice, or Freshmarketer — will find the steepest benefits through native synergies, seamless handoffs, and clear communication across departments.
25. Salesmate: Offers More Personalization
Salesmate allows companies to add their personal touch into the sales process, sending emails and texts, making calls, and conducting follow-ups in an automated and personalized way. It includes everything from voicemail drop and bulk emails to email tracking. Most Salesmate clients report an average increase in their deal closure rate of 35%.
Salesmate offers powerful sales automation tools such as advanced automation journeys, built-in calling and texting, and customizable reporting and analytics, with a user-friendly interface.
In 2025, Salesmate added a built in customer survey feature and a Shopify integration.
Top Features: Sales activity tracking, contact and product management, shared team inbox, meeting scheduler, and pipeline automation.
Mobile CRM Enabled: Yes
Price: Three paid plans from $23 to $63 monthly, per user.
Best For: Sales-focused teams that want automation and multichannel communication at an affordable price point.
Which CRM Should You Choose?
There are many great CRM software available on the market, and it can make it hard to identify the tool most suitable for your business requirements. Your best bet is to pick one or two that seem to fulfill your needs and utilize the free trials available for most CRM tools to uncover the best CRM software that’s the best fit for your business.
Here are some top picks for specific scenarios:
- For large enterprises: Salesforce and MS Dynamics 365 are all highly customizable with advanced AI-powered tools that can handle complex, multi-department needs that many large organizations have
- For sales teams: Pipedrive, Close, and Sugar CRM help teams automate repetative tasks and handle high volumes of outbound calls
- For service teams: Freshworks and Zendesk both offer real-time visibility into customer tickets, sentiment, and satisfaction scores
- For AI-powered tools and automation: Creatio and Zoho both enable companies to build AI-powered agents without using code to analyze data, draft responses, converse with customers, and more
- For teams that need sales, service, and marketing: EngageBay and Hubspot both offer an all-in-one platform with sales, service, and marketing tools, along with project and task management
