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Amazon Connect and Twilio Flex are popular cloud contact center providers offering voice and chat functionality, workforce management tools, analytics and reporting, and third-party integrations.

This head-to-head Amazon Connect vs. Twilio Flex comparison examines each platform’s features, pricing, and user experience–plus our recommendations for which solution is right for your business.


Amazon Connect and Twilio Flex: Quick Overview

Amazon Connect Twilio Flex
Pricing Pay-as-you-go pricing, per-minute ($0.018-$0.025) and per-message ($.004) charges $1 per active hour or

$150 per user/month

Key Features
  • Workforce optimization
  • IVR
  • Chatbots
  • Predictive dialing
  • Omnichannel routing
  • Intelligent routing
  • Reporting and analytics
  • Recommended responses
  • Self-service tools
Communication Channels
  • Voice
  • Web and mobile chat
  • SMS
  • Email outbound campaigns
  • SMS
  • WhatsApp
  • Voice
  • Video
  • Facebook Messenger
  • WebChat
Best For Startups and small businesses that need a flexible and affordable solution SMBs and enterprises that need a custom contact center solution


What is Twilio Flex?

Twilio Flex is a customizable digital engagement platform with intelligent routing, workflows, and other contact center capabilities. Twilio Flex integrates with CRM systems and essential business software to provide a seamless user experience, combining voice calling, SMS text messaging, task management, and more in one intuitive dashboard.


What is Amazon Connect? 

Amazon Connect is a pay-as-you-go Contact Center as a Service (CCaaS) and virtual telephony platform. It offers a flexible pricing model, omnichannel capabilities, and workforce management tools to help companies deliver superior customer experiences.


Twilio Flex vs. Amazon Connect: Feature Comparison

Here’s a look at how Twilio Flex and Amazon Connect compare when it comes to voice and self-service features.


Inbound Calling 

Twilio users can customize the inbound call experience via a scalable IVR system or by developing an AI bot to interact with customers.

Twilio Flex uses TaskRouter to distribute calls, messaging sessions, and other notifications to contact center agents. Automatic skills-based and business hour call routing distributes inbound calls, provides customer self-service, and collects essential customer data.

Twilio Flex Live Call with Order Information

Twilio inbound calling features include:

  • Warm transfer
  • Voice conference with 2-250 participants
  • Hold
  • Mute/Unmute
  • Dual-channel call recording

Amazon Connect enables users to create contact flows with dynamic IVR tools, personalizing customer engagement throughout the customer journey.

In addition to queue management and automatic callbacks, admins can create, archive, delete, and restore text-to-speech call flows. Sensitive information is encrypted in motion and when stored via the AWS Encryption Software Development KIT (SDK).

amazon connect call flow

Other Amazon Connect inbound calling features include:

  • Call transfer
  • Multi-party calls (up to 6 participants)
  • Call transcript
  • Call recording
  • Authentication through Voice ID


Outbound Calling 

The Twilio Flex dashboard includes a softphone dialpad, click-to-call, and omnichannel campaign management tools for automating billing and appointment reminders, marketing promotions, or deliveries.

Other Twilio Flex Outbound dialing features include:

  • Preview and predictive outbound auto dialers
  • Transferring calls to a list of available agents
  • Custom contact lists/lead lists
  • Pre-recorded audio messages, voicemail drop, outbound IVR
  •  Answering Machine Detection (AMD) powered by machine learning

The Amazon Connect platform allows users to create outbound campaigns that reach up to millions of customers daily on multiple channels. The outbound campaigns feature can be used to send out appointment reminders, marketing promotions, deliveries, or billing reminders. Outbound calling is $0.018 per minute and outbound campaigns voice usage is $0.025 per minute.

Amazon Connect’s outbound campaigns feature also include:

  • Predictive dialer
  • ML–powered answering machine detection service 
  • Contact lists
  • Pre-recorded audio messages


Customer Self-Service 

Twilio Flex enables businesses to provide 24/7 customer self-service across multiple channels via Interactive Voice Response (IVR), Natural Language Understanding (NLU) chatbots, and migration tools for transferring existing scripts to Twilio.

Amazon Connect offers several self-service tools equipped with artificial intelligence, such as natural language chatbots and Voice ID.

amazon connect voice id

Amazon Connect’s Voice ID feature automatically analyzes incoming voice calls and compares them with recordings of known fraudulent actors on a custom watchlist. During active calls, Voice ID automatically notifies the agent if a caller is suspicious and displays a risk rating such as “high risk” or “low risk."


Omnichannel Communication

Twilio Flex provides a single interface for all channels and users can add new channels to the cloud contact center software as they become popular with customers. Twilio Flex users can also add their own custom channels such as a branded chat platform.

twilio omnichannel ai

Twilio APIs—such as SMS, Video, Chat, and WhatsApp Business—can be integrated into a single pane of glass to view customer interaction data across all channels.

Amazon Connect enables companies to connect with customers on the channel of their choice. Automation tools such as appointment reminders allow companies to offer proactive customer service.

Amazon Connect omnichannel routing lets companies build IVR flows and bots for voice and chat channels, empowering customers to choose their communication channel based on wait times or preference.

amazon connect ai

Amazon Connect omnichannel features include: 

  • Web/mobile chat and messaging
  • Conversational IVR and natural language chatbots
  • Omnichannel skills-based routing
  • Voice ID


Analytics and Reporting

Twilio Flex Insights is a built-in dashboard that monitors and displays contact center KPIs such as average handle time (AHT).

twilio flex insights

Drag-and-drop design tools let admins create custom analytics dashboards, drill down data, provide agent feedback, comment on conversations, and assess conversation quality.

Feedback and assessment data are then displayed on the dashboard.

Amazon Connect offers AI and ML-powered analytics and optimization capabilities, allowing companies to predict contact volumes, monitor conversations, and set up automatic customer service and KPI alerts.

Contact Lens uses conversational analytics to transcribe customer conversations, analyze customer sentiment, and discover top contact drivers in real-time.

amazon connect contact lens

Other Amazon Connect Reporting and Analytics features include:

  • Screen recording
  • Automated performance evaluation
  • Contact scoring
  • Contact summarization
  • Sensitive data redaction
  • Theme Detection
  • Email notification
  • Supervisor barge in

Amazon Connect Contact Lens offers separate pay-as-you-go pricing for the following capabilities: 

  • Conversational analytics for voice calls: $0.015 per minute
  • Conversational analytics for chat messages: $0.0015 per message
  • Performance evaluation: $12/agent/month
  • Screen recording: $0.006 per recorded minute



Twilio Flex is a full-stack programmable contact center on its own, but it also integrates with other applications such as CRMs, Workforce Engagement Management suites (WEM), in-house built systems and processes, and contact center add-ons. Twilio Flex can integrate with any solution with an available API.

Popular Twilio Flex integrations include:

  • Calabrio
  • Acqueon
  • Glance

Amazon Connect is an open platform that users can integrate with other enterprise applications, such as Salesforce, Zendesk and Zoho. Amazon Connect works extremely well with other Amazon Web Services (AWS) such as Lambda and Amazon Lex.


Amazon Connect vs. Twilio Flex: Pricing Comparison

Twilio offers two pricing plan options, both of which include all features. A free trial with 5,000 free active user hours is available.

Twilio pricing can be charged as: 

  • Per-hour pricing ($1.00 per active user/hour): Allows users to pay only for what they use, making it easy to scale up or down or make seasonal changes.
  • Per-user pricing($150.00 per named user/month): Allows users to have a predictable cost, regardless of usage or activity.

Amazon Connect uses a flexible, pay-as-you-go model with per-minute, per-chat, and per-feature charges. A one-year free trial DID and toll-free phone numbers, 90 minutes of voice calling, 30 minutes of outbound calling, 500 messages, and 100 tasks per month is available.

Amazon Connect a la carte charges include:

  • Inbound voice usage: $0.018/minute
  • Outbound voice usage: $0.018/minute
  • Outbound campaigns: $0.025/minute
  • Chat: $0.004/ message
  • Tasks: $0.04/task
  • Workforce Optimization: $27/agent scheduled or forecasted, per month
  • Voice ID usage: $0.025/transaction


User Experience

Here are some of the things users like and dislike about Amazon Connect and Twilio Flex:


What Makes Amazon Connect Stand Out

  • Flexible pricing model provides cost-savings
  • Admins can create multi-level self-service flows
  • Ease of use
  • Live monitoring and detailed reporting


Where Amazon Connect Falls Short

  • Per-minute and per-chat pricing is expensive for high-volume contact centers
  • Agent control panel is very basic
  • Support line often has long wait times


What Makes Twilio Flex Stand Out

  • The use of APIs and plugins makes the Twilio Flex platform extremely customizable
  • 4 different dashboard views (Agent, Teams, Real-time Queues, and Flex Insights)
  • Users can opt out when new UI versions are released
  • Includes customizable themes and skins
  • Strong security and SSO


Where Twilio Flex Falls Short

  • Compex setup with coding usually requires  an in-house department
  • Monthly pricing is expensive compared to competitors
  • Customer self-service options are geared to tech-savvy audiences


Should You Choose Amazon Connect or Twilio Flex?

Amazon Connect and Twilio Flex are both solid contact center solutions that can help businesses make large improvements to customer support. The best fit for your company depends mostly on the size of your organization and your specific needs.

Amazon Connect is Best For:

  • Startups and small businesses that need flexible, affordable pricing
  • Small remote teams that need workforce optimization
  • Sales teams that need software for outbound campaigns
  • Service teams that need to send out appointment and billing reminders
  • Teams already using other AWS services

Twilio Flex is Best For:

  • SMBs that need an affordable and flexible platform
  • Startups experiencing rapid growth
  • Enterprises that want a developer-friendly platform and a custom solution
  • Companies already using CRM applications that need a unified solution