Workplace orchestration app developer Asana continues to grow its user count. The Pandemic has primarily been a driving force of this growing user adoption; as more organizations look to increase workplace-related productivity via project management and tracking - hoping to align the pair.

Based in San Francisco, CA, the tech firm today reports that it has more than 131,000 paying customers, which includes companies like Amazon, Affirm, and Japan Airlines. Many firms primarily leverage one or more tools to pull off various workplace-related tasks: something Asana is keen to change.

And data from its most recent Anatomy of Work Special Report; seem to back up this notion. In the report, Asana canvasses 10,000 global workers, who said that they: Feel the impact of too many tools means, with 19% of enterprise employees saying they miss messages.

Asana Anatomy of Work

Twenty-three percent of enterprise users said they feel less efficient, with 20 percent noting that they shared an attention span decline. That number - is found (to be) higher among SMBs, also according to Asana. Saket Srivastava is CIO at Asana; and noted in a statement that these data are some of the main focal points of motivation for the firm's latest release, adding: 

"As enterprises contend with evolving macroeconomic conditions, we must drive efficiencies. This is why we are launching a suite of features that (automatically) give enterprise leaders a holistic view of progress against strategic initiatives."

The hope, Srivastava adds, is to enable them to quickly inform resource allocations and planning - looking to drive revenue. Today, the firm adds real-time visibility into organization-wide progress (along with) automatic updates via Salesforce to inform prioritization and planning. 

Finally, new Asana Partner integrations are set to reduce costly redundancies and level up security. Below: I will explore what else the all-new Asana will soon offer users. 


Targeting Business Leaders with Holistic Reports

As business processes become increasingly convoluted, companies are finding it to be an (arduous) feat to pull off - essentially guaranteeing things do not slip through the cracks: so to speak. According to Asana, all this implies that enterprise leaders (must have) a holistic view of progress against strategic initiatives.

This is mainly due to a need to "quickly inform resource allocations;" and for planning purposes - Asana notes. 

The offerings help organizations rapidly shift priorities as business needs change with new goals reporting, decrease duplicate cross-functional work and waste costs with a deeply integrated tech stack, and scale global security with enterprise security features.

Enterprise-Grade Goals_ Salesforce integration

Asana's fresh "Enterprise-Grade Goals" functionality essentially aims to solve that, assisting enterprise leaders to tie team priorities to business outcomes. Other motivating factors for the move could be the looming recession most companies face - with countless tech firms recently announcing hiring freezes and layoffs.

According to Asana-sourced data, changing market conditions and, for that matter, unpredictable supply chain issues - force most organizations' hands at more rapid adaption. It further found that a mere 11 percent of organizations believe their current business models will be economically viable through 2023.

The contact center sphere is no exception, and there is a growing case for more automation in the space. 


Hoping for Rapid Enterprise Goal Alignment 

Asana also wants to lend the growing number of distributed work teams responsible for making some critical enterprise-wide devices access to more dashboards and reporting tools. As such, it launched a new tool intent on extending what it calls a bird’s eye view into the status of its organization’s goals. 

"It also tells them which projects and portfolios drive goal progress, impact on business outcomes, and roadblocks," Asana wrote in a statement. 

All this; is achieved by connecting goals in Asana with mission-critical tools like Salesforce and underlying work: ongoing goal progress automatically gets updated. Goal status can easily be communicated across teams and entire organizations through reports and dashboards to ensure everyone is moving in the same direction.

Asana Anatomy of Work GetVoIP News

Goal snapshots surface chief goal information at a glance for leaders. The firm also released new native time tracking features that enable better project timeline management by estimating how long projects and tasks will take. The tool can even inform users how to allocate resources and team-wide workloads, Asana noted.


Increased API Support via Asana

Asana's express goal evolves around tracking the progress of work that gets down across various platforms. The process, still, however: seems to be disconnected. This is not to say that Asana has not tried to achieve as much in recent years to remedy that notion.

Today, it seems to be a step closer to that reality - looking to make the platform a centralized hub for collaboration. Asana's latest feature enables further insight into third-party tools that connect with Asana at every stage of a workflow, so cross-functional teams can, according to Asana: 

"Streamline work and stay up to date on progress by automatically turning updates within external apps into trackable tasks in the platform." 

This means that gaining instant visibility into technical incidents via fresh integrations with Twilio can notify the relevant users of urgent tasks through SMS and apps like PagerDuty. Asana also added integrations with Gmail and says more are on the way. 

Notification Asana GetVoIP News

Finally, on the integration front, Asana added further support for Workplace from Meta, enabling users to turn conversations had within the Workplace platform into actions. There: users can also manage team projects and coordinate work - without toggling away from the tool. 

Asana Workplace from Meta


And there's Better Security, Says 'Asana'

Presently, no matter the firm - most can't avoid the release of a new feature without the promise of new security capabilities, too. Asana is no different in this regard, launching a new data loss prevention (DLP) integration with Nightfall.

According to a statement, the integration will soon enable teams to scan for sensitive data within Asana, including information like social security or credit card numbers. Asana continues, adding: 

"A new eDiscovery integration with legal tech innovator Hanzo will soon allow organizations to easily create defensible records from Asana projects, tasks, and messages to investigate and respond to urgent incidents and litigation inquiries," Asana added. 


And additional mobile app admin controls are in place, with Asana noting that it wants to ensure data security and enable biometric authentication. Furthermore, updated capabilities for securing customer data and meeting compliance standards - Asana launched more additional global data centers, this time in Australia and Japan. 

The firm also released a HIPAA-compliant version of the app, available for an additional fee. Stay tuned for the latest UCC industry headlines, news, and insights here on GetVoIP News.