Cloud UC (Unified Communications) refers to the leveraging of the Internet for the storage and transmission of voice, data, and video. Recently, Cloud UC has become a hot topic of conversation, for the simple fact that traditional means of unified communication have been relatively tepid and unjustifiable investment for many enterprises. The main reason, involves a lack of return on investment, the time (and money) involved in the implementation of hardware. In short, the grand vision that was unified communications became an ineffective dream, for the few that were willing to close their eyes and chance for it. Businesses simply became less dependent on hardware based in a single location, needing communications functionalities not only in the office, but everywhere else.

Fast forward to over the course of the past year, where mobile device proliferation has grown, along with BYOD. Accordingly, third-party providers, along with voice and PBX integration has been a large focus for many companies looking to capitalize on the trend (see the growth of breeds and business models such as CPaaS, CCaaS, & IaaS, etc.). Cloud Unified Communications are completely managed, stored, and accessed in various ways via the Internet - creating an infrastructure on-the-go with scalability, cost efficiency, and reliability. More and more enterprises are adopting these services, finding a happy medium for both the corporation and employees alike.

Among the largest concerns for many enterprises, that is actually being addressed quite beautifully, is interoperability - the emphasis on facilitating the integration of UC and BYOD no matter what the device (smartphones, tablets, PCs, laptops), to create a seamless user experience that's similar, if not a carbon copy on a different platform. Many of the newer and refined builds for cloud UC allow users to comment and collaborate on the same topic in real-time, creating a level of productivity that's as good, if not better than actually "being there". Formerly, documents had to be passed along via e-mail, and FTP, among other methods that were simply inefficient and time-consuming.

As noted above, cloud UC has experienced a rapid progression, allowing for companies to employ a single interface or tool to keep workers up to speed, even if they're out of the office. Due to the inherent existence of malicious attackers on the web, security measures of cloud UC have also evolved, with comprehensive security compliance and authentication to ensure availability to even the most stringent of firms. Eliminating the need for many workarounds and extra steps, a large number of firms and enterprises are adopting complex cloud UC systems, immediately recognizing the difference and never turning back.


Most Popular Cloud UC Features


Artificial Intelligence (AI)

Natural Language Processing, Sentiment Analysis, on-the-fly translations and transcriptions and other conversational AI is steadily working its way into UC solutions, and becoming more sophisticated all the time.  AI is not just for large enterprises anymore but can be used for internal chatbots or help bots to assist smaller teams.


Advanced Call Controls

Quality VoIP service should be a given in any UCaaS solution, but many providers now offer a plethora of advanced calling features such as find me, follow me, voicemail to email, virtual assistants, auto attendants, and more.


Video Conferencing

As more and more businesses become international, with workers and clients residing all over the globe, video conferencing has been growing in popularity.  If video conferencing is part of your UC solution, multi-location meetings can happen with ease.


Mobile Platforms

With a growing remote workforce, it is increasingly important to give employees the ability to work from any device.  Mobile platforms allow users to have the same user experience on both smartphones and desktop computers


Desktop Clients or Lightweight Web-Based Portals

Many businesses depend on being in constant contact with their clients.  Lightweight portals allow a company to offer clients a secure way to check in on projects, share files, review data or simply send a message to a key person.  This can save the company valuable time while improving communication, security and brand awareness.  Portal features can include file sharing, integrated group chat, task management, discussions forums, team calendars, branded mobile app and more.


Collaboration Features

Communication is key for any business.  Strong collaboration features such as presence indication, shared calendars and persistent chat can help keep everyone on track.


APIs and Integrations

API-based add-ons allow for interoperability with other popular platforms and services. For example, a specific UC solution might let you incorporate activity from external locations such as Microsoft Office or G Suite. Additionally, integration of customer relationship management (CRM) software such as Salesforce can enable features geared toward specific industries or departments such as contact centers. Extensibility is a significant part of the appeal that UC services offer businesses.


Top Cloud UC Providers

Below we'll review some of the best cloud UC providers.



nextiva logo

Nextiva is a well-known leader in the Unified Communications space. Its service is highly secure, reliable, and packed with features. Nextiva offers a Business Communication platform with some of the most affordable prices in the industry. It also offers a cloud contact center platform. What Nextiva is most well known for, however, is its superior customer service. Nextiva invests heavily in customer experience and customer service, ensuring that users can get all of the support they need, right when they need it. This is particularly vital for Startups and SMBs that need to resolve issues quickly and keep operations running smoothly.


Key Features

  • 99.999% Uptime
  • Unlimited Voice, Video & Faxing
  • Multi-Level Auto Attendant
  • Call Recording
  • Voicemail Transcription
  • Team Messaging (group or 1:1) with Screen Sharing
  • Mobile and Desktop SMS/MMS
  • Local and Toll-Free Numbers
  • 24/7 Live Chat Customer Support



  • Essential Plan: $17.95 - $23.95 per mo./user
  • Professional Plan: $21.95 - $27.95 per mo./user
  • Enterprise Plan: $31.95 - $37.95 per mo./user



RingCentral Logo

RingCentral was one of (if not the) first VoIP providers. With decades of experience and millions of users, RingCentral has developed one of the most robust Unified Communications platforms in the space. RingCentral’s UC product, RingEX, is packed with popular voice, collaboration and video conferencing features, along with powerful analytics. The RingCentral platform is extremely customizable and complex. This provider is best for large businesses and enterprises with a dedicated IT team.


Key Features

  • Unlimited Calls in the U.S. & Canada
  • Team Messaging with Document Sharing
  • Enhanced Business SMS
  • Video Meetings with up to 200 participants
  • Call Recording
  • Hot Desking
  • Real-Time Analytics
  • Extensions
  • 200+ Integrations



  • Essentials Plan: $20 per mo./user
  • Standard Plan: $25 per mo./user
  • Premium Plan: $35 per mo./user



zoom logo

Zoom became a household name for video meetings during the COVID-19 pandemic, but it actually first launched in 2011. After the huge influx of usage and revenue in 2020-2021, Zoom revealed its first UC Cloud product, Zoom One, in 2022. ZoomOne is a full-featured business communication system including voice, chat and (of course) video conferencing. Zoom is best for startups and SMBs that need business communication functionality for an affordable price.


Key Features

  • Video Meetings with 100-1000 attendees
  • Whiteboard
  • Cloud Storage
  • Automated and Translated Captions
  • Group Chat and File Sharing
  • ACD with Call Queueing



  • Basic Plan: Free
  • Pro Plan: $15.99 per mo/user
  • Business Plan: $19.99 permo/user
  • Business Plus Plan: $25.00 per mo/user
  • Enterprise Plan: Contact Sales



Dialpad Logo

Dialpad is an innovator in the Cloud UC space. It is consistently listed as a leader in Gartner’s Magic Quadrant for its Unified Communications products and services. Dialpad has invested heavily in Artificial Intelligence, Speech Analytics and Machine Learning. This has included years of research and the acquisition of TalkIQ, a renowned AI company. Dialpad’s platform is rich with analytics, coaching capabilities and quality management functionality powered by AI. Dialpad is also highly reliable with a rare 100% uptime and security, offering Single Sign-On and HIPAA/BAA compliance. Dialpad is best for large enterprises and contact centers.


Key Features

  • 100% Uptime
  • Unlimited HD Voice Calling, SMS/MMS and Video Meetings
  • Real-Time Call, Voicemail and Meeting Transcriptions
  • Automated Post-Call Summaries
  • Topic Based Team Messaging
  • Live Speech Coaching
  • Real-Time Analytics and Reporting
  • Live Customer Support For All Plans
  • Single Sign-On



  • Standard Plan: $15-$23 per mo./user
  • Pro Plan: $25-$35 per mo./user
  • Enterprise Plan: Contact Sales


GoTo Connect

GoTo Logo

GoTo Connect is the UC platform that came out of two innovative tech companies known as LogMeIn and Jive. After acquiring Jive in 2018, LogMeIn rebranded as GoTo and it created an entire suite of powerful communication platforms. There is GoTo Meeting, its video conferencing platform, GoTo Contact Center, its CCaaS solution, GoTo Webinar, and more. GoTo Connect is an all-in-one business communication platform with voice, chat and video features perfect for SMBs.


Key Features

  • Video Meetings
  • Unlimited Extensions, Auto Attendants and Call Queues
  • Smart Call Routing
  • Unlimited Recorded Greetings
  • International Calling with 50+ countries included for free
  • Voicemail-to-Email
  • Team Messaging
  • Caller Hold Time Report
  • Real-Time Analytics



  • Basic: $22-$29 per mo./user
  • Standard: $20-$29 per mo./user


Each Cloud UC provider has its own unique strengths and weaknesses. While there are many providers that offer essential business communication features such as call waiting and three-way calling, there are less that provide advanced features such as real-time analytics and video conferencing. Some providers focus on research and innovation, while others prioritize customer experience and usability. Security, reliability, and customer satisfaction are also important to consider (this is where reading user reviews can be extremely helpful).

When choosing a UC provider for your business, it is imperative to consider not only your budget but also the priorities of your business and how your team communicates with customers and amongst themselves. If you understand what your business needs and research the providers out there, you are much more likely to find a perfect match.