GoTo Connect vs Zoom: Pricing, Features Pros & Cons

Summary: GoTo Connect is a unified communications platform best suited for small to mid-sized businesses seeking simplicity. Zoom Phone may be a stronger match for organizations already using Zoom Meetings needing better integrations and a solution that scales reliably fast.

GoTo Connect and Zoom Phone are both business phone systems offering VoIP calling, messaging, and unified communications capabilities.

GoTo Connect bundles business phone service, video conferencing, and team messaging into a single platform. It’s great for businesses seeking an all-in-one solution that just works without managing multiple vendors.

Zoom Phone integrates seamlessly with Zoom's market-leading video conferencing platform (if one purchases a Zoom Meetings licence). It offers a familiar interface with extensive integrations for organizations already invested in the Zoom ecosystem.

Which of the two providers will work best for your business? Our full GoTo Connect vs Zoom Phone comparison covers pricing, plans, available features, user experience, and more.

• At A Glance
• How We Compared
• Direct Comparison
• Pricing
• Pros and Cons
• Best For

GoTo Connect vs Zoom Phone: At a Glance

GoTo Connect offers outstanding value thanks to its no-frills interface and all-in-one packaging. It’s great for small businesses who want something that’s plug-and-play and preassembled.

Zoom Phone is a better fit for organizations seeking a scalable, feature-rich phone system with extensive integrations and seamless Zoom integrations.

We’ve created this quick summary table for both to give you an overall comparison.

How We Compared GoTo Connect vs Zoom Phone

We used the following criteria as comparison points to see where GoTo Connect and Zoom Phone stood head-to-head:

• Calling Features: We determined which provider offers the most robust set of voice call management features like call transfer, call forwarding, and call recording
• Auto-Attendant: We tested auto attendants and IVR systems from both providers to see which was more intuitive and provided customers a higher level of self-service
• Analytics: We looked at the analytics capabilities of each platform to see which solution had superior real-time and historical reporting, customizable and pre-made templates, and which KPIs are monitored
• Integrations: We compared available third-party integrations for the two solutions to see which app gallery had a wider selection and a more active developer community
• Scalability: We evaluated the costs and available plans from each provider to see which one can better evolve with your business needs
• Call Quality: We looked at Service Level Agreements (SLAs) and current user reviews to determine which provider offers the best call quality and network reliability
• Security: We analyzed the security of both providers, examining available protocol and feature standpoint to see which provider offers greater data protection, access controls, and third-party security certifications
• Hardware: We reviewed the catalogs of both providers to see which offered more variety in terms of analog desk phones, speakers, headsets, and other VoIP hardware and equipment
• Ease of Use: We looked at the account creation, installation, and intuitiveness of both providers to see which platform was easier to use
• Customer Support: We evaluated available support channels and hours, resolution times, and overall user satisfaction with the ticketing process
• Pricing: We compared plans from both providers, evaluating cost, overall value, and available bundles/packages

GoTo Connect vs Zoom: Direct Comparison

To help steer you towards the provider that fits your needs best, we’ve put GoTo Connect and Zoom side-to-side against these comparison points:

Calling Features

Summary: Both platforms offer solid sets of calling features, it's a virtual tie in terms of capabilities and offerings.

GoTo Connect offers unlimited calling, call recording, call forwarding, multi-level auto attendant, voicemail-to-email, and SMS capabilities. The platform bundles video conferencing (up to 250 participants) and team messaging into every plan, providing an all-in-one communications solution. Advanced features like hot desking allow employees to sign into any desk phone making it a good choice for flexible office options. However, GoTo Connect lacks some of the advanced call center features that Zoom Phone offers whisper coaching.

Zoom Phone also provides unlimited calling to the US and Canada, call recording, call forwarding, call transfer, voicemail-to-text, hold music, and call queues. The platform includes SMS/MMS messaging and hot desking on all plans. Zoom Phone also includes features like call monitoring, whisper coaching, and call barging for supervisors, something GoTo Connect does not. Zoom also offers a metered plan. The platform integrates seamlessly with Zoom Meetings, allowing you to escalate calls to video with one click.

Winner: It's a tie, both platforms offer more or less the same features calling-wise. Though Zoom does offer a metered plan and coaching tools which GoTo Connect does not.

Auto Attendant

Summary: Both providers offer multi-level auto attendants, but GoTo Connect provides more customization options and a more intuitive visual interface.

GoTo Connect includes auto attendant systems across all plans. We found the interface visual and inviting, making it easy to see your call flow at a glance. The setup process guides you through creating custom greetings, configuring menu options with up to nine choices per level, and establishing call routing rules. You can set up different routing behaviors based on business hours, holidays, and specific dates. You can configure multiple auto attendants for different departments or locations, and the system supports unlimited levels of menus.

Zoom Phone also provides multi-level IVR capabilities on all plans with custom greetings and call routing based on time of day. Configuration is done through the web portal, but the interface is more text-based and list-oriented. It's not very visual or intuitive compared to GoTo Connect's. While Zoom Phone's auto attendant works well for standard use cases, GoTo Connect's has more polish and more granular control over scheduling.

Winner: GoTo Connect wins here with a more intuitive visual interface and more flexible scheduling options.

Analytics

Summary: Zoom Phone offers more comprehensive analytics with detailed call quality metrics and real-time dashboards. GoTo Connect provides solid basic reporting, but that's about it.

GoTo Connect offers basic call analytics like call logs, duration, and basic volume reports. You can see who called whom, when calls occurred, and how long they lasted. The platform has downloadable reports for historical analysis. However, GoTo Connect's simplified analytics don't have Zoom's real-time dashboards and quality of service metrics. For businesses that need detailed call analytics and real-time monitoring, Zoom Phone offers richer and deeper insights.

Zoom Phone provides depth with analytics delving into call volume reports, call duration, missed calls, and other service quality metrics. Zoom's real-time dashboards illustrate active calls, queue status, and agent availability. Tracking metrics like jitter, packet loss, and latency enables teams to troubleshoot call quality issues fast. Reports can be filtered by user, department, time period, and call type. Zoom Phone even provides usage analytics that help you optimize your phone deployment and identify trends. The analytics integrate with Zoom's workplace very well.

Winner: Zoom Phone wins here. It has more comprehensive analytics, real-time dashboards, and call quality metrics that GoTo Connect doesn't have.

Integrations

Summary: Zoom has much more integrations with support for over 1,500 apps and deep connections to major enterprise tools. GoTo Connect has the essentials but a smaller ecosystem.

GoTo Connect integrates with the biggest business tools including Microsoft 365, Google Calendar, Salesforce, Slack, and HubSpot. For most small businesses, the integration options cover the bases, though the total number of available integrations is dwarfed by Zoom's offering.

Zoom integrates with major platforms including Microsoft 365, Google Workspace, Slack, Microsoft Teams, Salesforce, HubSpot, and hundreds more. The Zoom App Marketplace features over 1,500 apps and services. Zoom also offers extensive APIs and SDKs for custom integrations. Calendar integrations automatically add meeting links to invites, and many apps include one-click meeting join buttons. Zoom's integration reach ensures that it can fit into virtually any business workflow.

Winner: Zoom wins with 1,500 integrations and richer enterprise tool connectivity.

Scalability

Summary: Zoom Phone scales more effectively for larger organizations with better pricing at volume and proven reliability supporting millions globally.

GoTo Connect scales well for small to mid-sized businesses and will support growing teams. The platform makes it easy to add users through the admin portal. However, GoTo Connect lacks the proven track record at enterprise scale that Zoom has. Companies planning significant growth or operating at massive scale might find Zoom Phone's infrastructure and support more accommodating.

Zoom Phone is built to scale from small businesses to global enterprises. The platform supports organizations ranging from just one user to hundreds of thousands without performance hiccups. Adding users is quick and easy through the admin portal, allowing admins to even provision phone numbers, assign extensions, and configure settings in minutes. Zoom offers volume discounts for larger deployments, and the platform's global infrastructure ensures reliable service across multiple countries.

Winner: Zoom Phone is more scalable with better infrastructure for large deployments, volume pricing, and proven reliability at enterprise scale.

Call Quality

Summary: Both providers deliver excellent HD call quality, though GoTo Connect offers a slightly higher uptime SLA (five-nines vs just four-nines).

GoTo Connect provides great HD voice quality thanks to its employment of advanced codecs that provide clear audio. The platform uses adaptive audio processing to maintain quality across all network conditions. Users consistently report clear, reliable calls with minimal dropped connections. GoTo Connect guarantees 99.999% uptime (“five-nines” carrier-grade), which promises less than 5.26 minutes of downtime per year.

Zoom Phone also provides HD voice quality using codecs like Opus for superior audio clarity and bandwidth efficiency. The platform also uses intelligent audio processing to adapt to network conditions and includes echo cancellation and noise suppression. Zoom Phone guarantees 99.99% uptime which allows for approximately 52 minutes of downtime annually. While this is still more than satisfactory, it's still one "nine" less than GoTo Connect's guarantee.

In most real-world scenarios, both platforms deliver clear, professional call quality. The difference in uptime SLAs is more relevant for businesses where phone availability is non-negotiable.

Winner: GoTo Connect narrowly wins with its higher uptime guarantee, though both deliver excellent call quality.

Security

Summary: Zoom has invested strongly into security, offering up end-to-end encryption, better controls, and more compliance certifications. GoTo Connect should be secure for most, but not for all regulated industries.

GoTo Connect provides AES 256-bit encryption and basic security features including waiting rooms alongside meeting passwords and locks. The platform is HIPAA compliant and SOC 2 certified. However, beyond that it's under-equipped compared to Zoom which has FedRAMP authorization.

Zoom Phone implements end-to-end encryption and even uses AES 256-bit encryption for data in transit and at rest. It is FedRAMP authorized, HIPAA compliant, and holds certifications including ISO 27001 and SOC 2. It’s a key advantage for regulated industries looking for a secure platform. The platform also supports SSO, MFA, and granular controls over security settings with dashboards and reporting.

Winner: Zoom Phone wins with end-to-end encryption, FedRAMP authorization, more certifications, and granular security controls.

Ease of Use

Summary: GoTo Connect offers a cleaner and easier interface with a shorter learning curve. Zoom has many more features but can feel more cluttered.

GoTo Connect is designed for ease of use with a clean, uncluttered interface that makes core functions immediately accessible. The setup process is quick, and the platform doesn't overwhelm users with excessive options or complex menus. Most users can start hosting meetings with minimal training. The platform does a great job of putting everything (video, phone, messaging) in one place, teams don’t have to juggle multiple platforms to communicate.

Zoom Phone has a wider berth of features and an intuitive interface for those already familiar with their meetings. Basic functions are easy to access and hosting has a small learning curve. That said, discovering and then mastering advanced features like polling and breakout rooms will take time. There are helpful tutorials, but we found GoTo Connect’s overall execution to be more elegant than Zoom’s on most fronts.

Winner: GoTo Connect wins this category for its simpler interface and shorter learning curve.

Customer Support

Summary: Both options are evenly matched in customer support. GoTo Connect provides phone support to all paid users while Zoom reserves comprehensive support for higher-tier plans.

GoTo Connect comes with phone and email support during business hours for all paid plans. The support team was responsive and helpful with solid wait times. Its knowledge base covered all common questions and setup procedures thoroughly.

Zoom offers tiered support based on plan levels. Basic users will have to rely on email support or community forums and documentation. Higher plans add in phone and chat support, though wait times vary on how high your tier is. The knowledge base is well-stocked with articles, video tutorials, and guides for troubleshooting. Enterprise customers will get 24/7 phone support and dedicated account management.

Summary: It’s a tie as both offer solid support. GoTo Connect has phone access for all users while Zoom has dedicated account management (on its highest plans.)

GoTo Connect vs Zoom Phone: Pricing and Plans

GoTo Connect offers a UCaaS plan and two tiered CCaaS pricing plans, which vary in communication channels, supported features, and integrations. All pricing plans include unlimited calling in over 50 countries as well as a 99.999% uptime guarantee. Unfortunately, GoTo Connect no longer publicly lists its pricing and every plan is quote-based.

For more information, see our GoTo Connect pricing guide.

Zoom Phone provides plans from $10 to $22.49 monthly per user with annual billing. Their plans are bundled with their Workplace offering starting at the Basic all the way up to Pro. Each plan (except the $10/month metered plan) offers unlimited calling to the US and Canada, with options to add international calling. Month-to-month pricing is available at higher rates. Add-ons include additional phone numbers, international calling packages, and call recording storage.

For more information, see our Zoom Phone pricing guide.

Pros and Cons of GoTo Connect and Zoom Phone

Here are some of the things that users liked and disliked about GoTo Connect and Zoom Phone.

Which Provider is Right for Your Business?

The below tables offer insight into who should or shouldn't consider each platform.

GoTo Connect vs Zoom Phone: Which is the Winner?

Though GoTo Connect and Zoom Phone both provide quality cloud phone systems, the winner comes down to what you're looking for in a business communications platform.

If you want phone service and video conferencing bundled together with 24/7 support and a higher uptime SLA, then GoTo Connect offers excellent value for small to mid-sized businesses.

However, organizations already using Zoom Meetings, needing extensive integrations, requiring advanced phone features, or prioritizing top-tier security will find Zoom Phone worth the investment.

To learn how additional business phone systems like RingCentral, Nextiva, Vonage, 8x8, Dialpad, and more compare, review our comparisons of all the top VoIP platforms.

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