Video conferencing platforms like Google Meet and Zoom unite remote and blended teams, improve collaboration with clients and external vendors, and cut down on endless in-house staff meetings.

While Zoom and Google Meet have long been some of the top web conferencing tools in the business communications space, which is right for your business?

This head-to-head Google Meet vs Zoom comparison of features, pricing and plans, user experience, and more will help choose the best fit.


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An Overview of Google Meet vs Zoom

Here’s a quick overview of Google Meet vs Zoom.

Google Meet Zoom
Offers Free Plan Yes Yes
Key Free Plan Features In-meeting chat, Google Jamboard, screen sharing, live closed captioning, meeting host controls, Two-Factor Authentication In-meeting chat, whiteboarding, screen sharing with remote screen control/co-annotation, local meeting recording, meeting waiting room, end-to-end encryption
Free Plan Meeting Time Limit Unlimited 1:1 meetings, group meetings up to 1 hour Unlimited 1:1 meetings, group meetings up to 1 hour
Free Plan Meeting Participant Limit 100 100
Paid Pricing and Plans – Google Workspace Individual: $9.99/user/month

– Quote-based Workspace Essentials

– Pro Plan: $14.99/user/month

– Business Plan: $19.99/user/month

– Business Plus Plan: $25.00/user/month

– Quote-Based Enterprise Plan

Meeting Time Limits With Paid Plans 24 hours 30 hours
Participant Limits With Paid Plans – 500 participants

– 25 meeting co-hosts

– 49 simultaneous screens

– 500 participants (1,000 with paid add-on)

– Unlimited meeting cohosts

– 49 simultaneous screens

User Experience Pros Overall ease of use Robust in-meeting collaboration and co-annotation features
User Experience Cons Lack of in-meeting team collaboration tools Consistent meeting quality issues
Best For Small teams of under 20 needing basic, familiar video calling for face-to-face communication, not collaboration SMBs needing a highly scalable video calling tool with a strong mobile app


Google Meet vs Zoom: Pricing and Plans

This section explores available plans and pricing associated with Google Meet and Zoom.


Google Meet Pricing

All Google account holders can download the Google Meet free plan, which lets up to 100 participants meet for 1-hour max. Closed captions, whiteboards, screen sharing, chat messaging, and two-step verification are all available in the free version.

Google Meet’s four paid plans automatically upgrade users to a Google Workspace account, which includes advanced Meet features and more Workspace tools (Google Docs, Sheets, etc.)

The below table provides details on Google Meet pricing and plans.

Business Starter Business Standard Business Standard Enterprise
Pricing  $6.00/user/month $12.00/user/month $18.00/user/month Quote-based, contact sales
Maximum Video Participants 100 150 500 500
Video Recording and Storage – Meeting recording

– 30GB of storage/user

– Meeting recording

– Attendance tracking

– 2TB of storage/user

– Meeting recording

– Attendance tracking

– 5TB of storage/user

– Meeting recording

– Attendance tracking

– Noise cancellation

– In-domain live streaming

– Unlimited storage

Customer Service and Support  Standard Support Standard Support, paid upgrade to Enhanced Support Standard Support, paid upgrade to Enhanced Support Enhanced Support, paid upgrade to Premium Support


Zoom Pricing

Zoom One offers a free Basic Plan to account holders that lets up to 100 participants host and join an unlimited number of meetings of up to 40 minutes each. Free Zoom users can also access local recording, breakout rooms, screen sharing and remote screen control, chat, and whiteboarding.

Paid Zoom One pricing and plans–including those offering Zoom Phone–are outlined in the table below.

Pro Plan Business Plan Business Plus Plan Enterprise Plan
Pricing $14.99/user/month $19.00/user/month $25.00/user/month Quote-based, contact sales
Maximum Meeting Length  30 hours 30 hours 30 hours 30 hours
Maximum Meeting Participants 100 300 300 500 (1,000 with paid add-on)
Meeting Recording and Storage – Local recording

– 5GB/license cloud storage

– Local recording

– 5GB/license cloud storage

– Recording Transcription

– Local recording

– 5GB/license cloud storage

– Recording Transcription

– Unlimited local and cloud recording and storage

– Recording Transcription

In- Meeting Features – Screen sharing/co-annotation

– Toll-based meeting dial-in

– Public and private channels for in-meeting chat

– 3 Zoom Whiteboards


All prior features, plus:

– Unlimited Whiteboards

– Language Interpretations

– Managed Domains

– Branding

– Admin portal for advanced user management

All prior features, plus:

– Translated live captions

All prior features, plus:

– Executive Business Reviews

– Webinar 500

Admin Features and Account Security  – Meeting Waiting Rooms

– Basic meeting host controls

– TLS and AES 256-bit encryption

All prior features, plus:

– Admin Portal

– Real-time reports and quality dashboards


All prior features, plus:

– FEDRamp Compliance

– Enterprise APIs/security

All prior features, enhanced security features  available
Customer Support Ticket and live chat support All prior features, plus:

– Phone support

All prior features, plus:

– 24/7 Global Customer Care

All prior features, premier support packages available


Google Meet vs Zoom: Feature Comparison

Below is a head-to-head comparison of Zoom vs Google Meet video conferencing features, with a clear winner declared for each functionality.


Google Meet Meeting Access

Google Meet lets users start an ad hoc instant video call or schedule an upcoming meeting in Google Calendar. Both instant and scheduled meetings can be accessed via a shareable meeting link.

Start Google Meet


To join a Google Meeting on desktop or mobile, users click the shareable link, join via Gmail/other emails, or click on the Google Calendar event page. Dial-in access, including via third-party tools like WebEx, is also available.


Zoom Meeting Access

Anyone with a Zoom account (including free plan users) can host, schedule, or join a meeting directly on the Zoom website, within the Zoom App for desktop and mobile users, by phone, or via shareable meeting links.

Zoom Meeting Schedule


Hosts have a Personal Meeting ID that “reserves” a virtual web conferencing room for them at all times, or they can generate a random URL.

Instant, recurring, simultaneous, and scheduled meetings–along with meeting reminders and meeting templates–are also available.


Winner: Zoom

Zoom offers more detailed meeting scheduling options and integrates with numerous third-party tools.


Google Meet Audio and Video Quality

Meet has excellent audio quality and noise canceling features, but users cite a consistently low video quality–likely because Meet supports only up to 702p HD video streams, while the standard is 1080p.

Google Meet Background


Users can test and automatically or manually adjust audio and lighting levels, audio source, and video quality before or during meetings. Custom backgrounds and filters are available.

Google Meet doesn’t offer a standalone audio conference call solution, but users can turn off video streams.


Zoom Audio and Video Quality

Zoom Meetings has HD audio and video management, though the quality of both is also cited as inconsistent.

Users can test audio before and during a meeting, select speakers and microphones, switch to phone audio, or enable automatic audio adjustments and background noise suppression.

Zoom Filter


Audio-only conference is possible within the interface, and Zoom Meeting backgrounds and filters are available.

Zoom video quality is automatically set to 720p (the same as Google Meet) and paid users can upgrade to1080p video quality.


Winner: Google Meet

Google Meet is the winner here, as Meet users report fewer issues than Zoom users regarding dropped audio, frozen screens, and lag time.


Google Meet Whiteboarding

The Google Meet online whiteboard, (Jamboard) is easily Google Meet’s most exciting feature – and it’s included with the free plan.

Sample Google Jamboard


Though Google users can co-edit in real-time with apps like Google Docs, the Google Jamboard takes team collaboration to the next level, allowing up to 50 simultaneous desktop and mobile board editors.

Jamboard users can:

  • Search Google Images within the whiteboard
  • Upload images via URL, Google Drive, desktop, or Google Photos
  • Take/upload photos
  • Add/edit color-coded sticky notes, text boxes, shape templates
  • Access drawing tools like freehand pens, highlighters, erasers, laser pointers


Zoom Whiteboarding

Zoom Whiteboard users can access new or saved whiteboards in or outside of meetings, and share them via email or Zoom chat.

Zoom Whiteboard


Additional Zoom Whiteboard features include:

  • Leave/respond to comments
  • Whiteboard version control
  • Multicolor text/drawing tools
  • Pre-set icon stamps
  • Mouse (real-time editor pen) spotlight
  • Clear or save whiteboards
  • Eraser, undo, redo
  • Whiteboard backgrounds


Winner: Google Meet

Though Zoom has some interesting upcoming features (like VR whiteboarding) Google’s Jamboard is tough to beat.


Google Meet Additional In-Meeting Collaboration Tools

Google Meet offers frustratingly basic in-meeting chat messaging, lacking private or small group channel creation, in-chat file uploads (though users can review individual Google Docs), and a way to view prior chat messages.

Google Meet Q A

Hosts can create up to 100 randomized or pre-set breakout rooms per meeting for smaller discussions, and participants can use the Q&A tool to ask and upvote questions.


Zoom Additional In-Meeting Collaboration Tools

Zoom offers far more robust chat and team collaboration options than Google Meet.

Zoom quiz


They include:

  • In-chat file sharing and file co-annotation
  • Private and public chats
  • Chats can be saved and shared post meetings
  • Channel creation with titles and descriptions
  • One-click video calling
  • Screen sharing (entire screen, single app, browser)
  • Remote screen control
  • Virtual hand raising
  • Up to 50 random or pre-assigned breakout rooms
  • Polling
  • Live closed captioning
  • Real-time user presence


Winner: Zoom

Zoom takes the win here thanks to its advanced chat features and in-meeting file co-annotation.


Google Meet Meeting Recording and Transcription

Google Meet offers virtual conference audio, video, shared screens, and in-meeting chat recording on desktop devices only.

Recordings and transcriptions are automatically stored in Google Drive and shared with online meeting participants.


Zoom Meeting Recording and Transcription

Zoom offers on-demand or automatic meeting recording for video calls, including screen sharing and chat logs.

Local and cloud recording storage is available, and hosts can share and password-protect recordings. Recording transcripts are searchable via keyword, meeting date and time, and can be edited, shared, or saved as closed captions. Records/transcriptions can be automatically deleted or kept.


Winner: Zoom

Zoom wins with recording features like highlights, recording access control, and recording editing.


Google Meet Analytics

Google Meet offers basic analytics providing details about overall meeting quality, not  participant activity, including:

  • Meeting date, time, duration, attendees
  • User sign-in activity
  • Internal attendee email/IP address country
  • Livestream viewers
  • Quality events like network congestion, jitter and latency, bandwidth usage, etc.


Zoom Analytics

Zoom Dashboard


Zoom’s reporting dashboard offers basic meeting analytics for user activity and meeting quality like:

  • Device usage
  • Participant locations
  • Top users by meeting minutes, messages, department, etc.
  • Meeting registration
  • Meeting start time, Meeting ID, and meeting duration
  • Real-time meeting quality monitoring (latency, jitter, etc.)
  • Meeting attendee list


Winner: Draw

Both Google Meet and Zoom offer lackluster analytics when compared to competitors.


Google Meet Integrations

Integrations with third-party software is another place where Google Meet falls short.

As of this writing, there are no Meet APIs, and little compatibility with popular third-party tools–likely to force users to upgrade to a paid Google Worskaspce account.

Meet doesn’t even offer free integrations with key apps like Slack or Asana.

However, Google Apps like Google Calendar, Google Drive, Gmail, and Google Drive integrate with nearly every business software imaginable. Tools like Zapier can assist with some Meet connections.


Zoom Integrations

Zoom Apps lets users access more than 50  third-party tools directly in the Zoom Meeting interface.

Zoom UX


Users can open multiple Zoom Apps at once, and admins can pre-approve apps. All integrated third-party applications and APIs are also available before and after meetings in the Zoom Meetings user dashboard.

Popular integrations include:

  • Asana
  • Google Workspace
  • HubSpot
  • Salesforce
  • Slack
  • Zapier
  • Microsoft 365
  • Dropbox
  • Miro


Winner: Zoom

Zoom is the obvious winner here.


Google Meet vs Zoom: Security and Support


Google Meet

Google Meet has overall strong host control and security features like:

  • Meeting passcode/PIN
  • Add, remove, mute meeting participants
  • Enable/disable screen sharing, chat messaging, and video
  • End meeting for all participants
  • Suspicious activity alerts powered by machine learning
  • 2FA, E2EE, and SSO
  • Audit logs
  • HIPAA, GDPR, ISO/IEC 27018, SOC3 compliance
  • Meeting analytics accessible to host only (still shareable)
  • Custom retention policies

Google Meet Host Controls


Google’s added Advanced Protection Plan offers a high level of threat analysis, responds to current cyber attack trends, and protects against phishing attacks.

Google Meet’s customer support is lacking when compared to its high security standards.

Free users only have access to community support forums and the online, self-help support knowledge base.

Workspace Individual users receive 24/7 Standard Support support, while Enterprise users get 24/7 Priority Support to guarantee a response in 4 hours or less. Enterprise users with 100 seats or more also have a Designated Google Advisor.

Google Customer Care Support package pricing and plans are shown below.

Google Meet Support


Zoom Meetings

Zoom doesn’t have the best reputation for security and user privacy thanks to frequent Zoombombings and reports of Zoom selling user data.

Zoom in-meeting host controls and security steps include:

  • Waiting rooms, meeting passwords, meeting lock
  • Approve/reject/remove/mute participants
  • Unlimited meeting co-hosts
  • Control participant video, audio, and screen control
  • End meeting for all
  • Real-time attendance updates
  • Instant no-show reminders
  • Breakout rooms
  • Stream meetings on social media

While Zoom’s Trust Center provides user privacy documentation and files, it lacks a transparent explanation of Zoom’s data sharing and retention policies. However, Zoom has removed its infamous attendee attention tracking feature.

Additional Zoom certifications and security protocols include:

  • Real-time security alerts
  • E2EE
  • Audit logs
  • 2FA
  • SOC 2 Type 2, HIPAA, GDPR compliance
  • Password-protected meeting recordings
  • FEDRAMP, CSA STAR, and FERPA certification

Zoom offers 24/7 live website chat support with a real person for all plans, and offers omnichannel support even on social media.

The Zoom Community knowledge base is well-organized, and all paid users can create a support ticket request any time–but phone support is only available for the two most expensive plans.

The below images outline the available Developer and Tech Support Premier Plans, but pricing is unlisted for the latter.

Zoom Support Plans

Zoom Dev Support


Winner: Zoom

Both Google Meet and Zoom have had several past issues with user trust and overall data security –but Zoom has listened to and acted on user concerns.


Google Meet vs Zoom: User Experience

Google Meet Pros Google Meet Cons
Intuitive, high ease of use Lacks advanced collaboration features like  in-meeting file co-editing
All paid plans grant users access to Google Workspace suite A challenge for non-Google users
Dynamic whiteboard tool (Google Jamboard) Lack of customer support on the free plan
Strong security features like live security alerts and data loss prevention Few third-party integrations
Zoom Pros Zoom Cons
Robust free plan with excellent collaboration tools Serious concerns about Zoom user privacy and a lack of transparency
High level of third-party integrations Constant audio/video quality problems
Strong mobile app ideal for remote/blended teams Add-ons can get expensive quickly
Always-on chat messaging with auto-save, group/private messaging, file sharing Zoom users required to download app to access Zoom


Who Should Use Google Meet?

Google Meet Is Right For Google Meet Is Not Right For
New or small businesses (under 25 employees) needing a user-friendly free video calling app Enterprise-level companies with frequent high-volume meetings requiring advanced in-meeting collaboration and presentations
Teams hosting ad hoc, face-to-face, often casual meetings Teams needing extensive third-party business software integrations
Businesses already operating in the Google Workspace universe Businesses needing advanced meeting and attendee analytics


Who Should Use Zoom?

Zoom Is Right For Zoom Is Not Right For
Teams hosting numerous weekly video meetings designed for participant collaboration Businesses with needs that outgrow the Zoom free plan but are on a tight budget
Teams needing access to a business phone system Businesses needing a clean meeting interface to prioritize attention, not collaboration
Teams needing to integrate third-party tools to access before, during, and after video meetings Businesses handling sensitive data within heavy compliance industries


Video Conferencing Alternatives To Google Meet And Zoom

Still can’t decide between Google Meet vs Zoom?

Another video conferencing software, like the below Meet and Zoom alternatives, may be a better fit.

 Provider Pricing and Plans Top Features Best For
RingCentral 4 paid plans from $19.99-$49.99/user per month In-meeting task management and Meeting Summary tool Small teams of under 10 that collaborate several times daily
Cisco Webex 1 free plan, 3 paid plans from $15.00-$25.00/host per month Meeting Assistant and Gesture Recognition SMBs prioritizing a robust free video conferencing tool
Microsoft Teams 1 free plan, 3 paid plans from $5.00-$12.00/user per month Loop collaboration tool and whiteboard templates Businesses already working within the Microsoft 365 universe
GoToMeeting 3 paid plans from $12.00-$16.00/organizer per month Drawing Tools and Smart Assistant Mobile workforces needing a high meeting participant capacity
BlueJeans 4 paid plans from $9.99-$16.66/host per month Mobile workforces needing a high meeting participant capacity  SMBs that host a high volume of meetings and need to condense/share meeting content