Summary: If you need an enterprise-grade solution for video conferencing, then Zoom and GoToMeeting are two of the best in the industry. In addition to the standard virtual meeting tools, Zoom and GoTo both offer virtual event and webinar platforms. GoTo Webinar allows for up to 3,000 attendees, while Zoom's webinar products allow for over 10,000 attendees. GoTo Webinar and GoTo Meeting are both significantly cheaper than Zoom, but Zoom offers far more advanced, AI-powered features than GoTo.
In this guide, we’ll compare Zoom vs GoTo Meeting video conferencing platforms in great detail, covering pricing, meeting limitations, team collaboration features, integrations, and more.
How We Compared Zoom and GoTo Meeting
We used the following criteria to compare GoTo Meeting and Zoom:
- Pricing+Plans: We compared the pricing and feature bundled plans, along with add-ons and extra fees to determine overall value
- Customer Support: We researched the efficacy of customer support teams as well as hours and available channels
- Security+Reliability: We looked at security certifications such as HIPAA and SOC2 as well as security features including encryption, authentication, etc.
- Integrations: We compared the variety and depth of available integrations and whether there were options to create custom integrations
- Video Features: We looked at what video meeting features were available such as screen sharing, breakout rooms etc., and whether there were advanced features such as GenAI responses, automated meeting summaries and highlights, etc.
- Team Collaboration Features: We compared other team collaboration tools such as whiteboards, team chat, persistent messaging, drawing and note taking tools, etc.
- Ease of Use: We compared the two user experiences including using the mobile (iOS and Android) and desktop apps
Zoom vs GoTo Meeting: At A Glance
| Zoom | GoTo Meeting | |
| Best For | Companies of any size that need a highly secure video calling platform with AI-powered features, deep collaboration tools, and scalability | Larger businesses that want an affordable, easy-to-use video meeting tool especially ideal for mobile teams and healthcare providers |
| Pricing+Plans | $0-$18.32/user/mo.
Zoom Webinar: $79-$149/user/mo. |
$0-$12.80+/organizer/mo.
GoTo Webinar: $43.12-$351.12/organizer/mo. |
| Number of participants | 100-1,000 (Max webinar participants: 10,000+) | 150-250 (Max webinar participants: 3,000) |
| Max Meeting Duration | 30 hours | No limits |
| AI-Powered Features | AI Companion (post meeting summaries, chatbot, GenAI tool for chats and emails) |
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Zoom vs GoTo Meeting Pricing and Plans
Summary: Zoom and GoTo Meeting both offer free plans for video meetings up to 40 minutes in length, but Zoom’s free version is more robust with whiteboard, notes and clips features and a higher participant limit. GoTo Meeting is more affordable overall, however, with plans starting at only $9.60 per user, per month.
Zoom Pricing
Zoom Workplace offers one free plan for up to 100 participants and two paid plans from $13.32-$18.32 per user, per month. Users that also need VoIP phone service can purchase a Zoom Phone Pro Plus or Business Plus plan. These plans combine phone, video conferencing, and team chat functionality and prices range from $18.32-$22.49 per user, per month. Zoom Webinars and Events plans range from $79-$149 per organizer, per month.
For more information, see our Zoom pricing guide.
GoTo Meeting Pricing
GoTo Meeting offers a free version but it is limited to three participants. Three paid plans are available from $9.60-$12.80+ per user, per month. The Enterprise plan which includes premium support and volume discounts is quote based. Add ons include toll free numbers for $5 per month and on-demand webinar functionality for $20 per organizer, per month. GoTo Webinar offers four paid plans ranging from $43.12 to $351.12 per organizer per month.
For more information, see our GoTo Meeting pricing guide.
Zoom vs GoTo Meeting: User Experience
Summary: Both Zoom and GoTo Meeting offer high quality 1080p video. Overall, the 49-screen gallery display and image softening features of Zoom are great, but the fine-tuning of the display on GoTo Meeting is a better video conferencing tool for managing the look and feel of your online meetings.
Both Zoom and GoTo permit the presenter to enable distinct views during the presentation for highlighting the presenter or presenting the attendees in a grid-like gallery. Zoom is the better option when it comes to the gallery view since it allows for 49 simultaneous webcams compared to GoTo Meeting’s 25.
For direct HD video fine-tuning, Zoom has a dedicated settings section that permits you to change up the aspect ratio and select the webcam. In addition to this, Zoom has a unique feature for video output; its “Touch up my appearance” setting will soften the presenter’s features during the call. This is useful in office environments where the lighting is harsh or when a presenter is working from home.
GoTo Meeting’s fine-tuning settings are also detailed. While there’s no image softening, settings like video brightness, contrast, hue, saturation, sharpness, and gamma are all adjustable via sliders. There are settings for white balance and backlight levels. One very useful setting is powerline frequency, which allows you to help reduce flicker on monitors with low refresh rates.
Zoom vs GoTo Meeting: Video Conferencing Features
Summary: Overall, Zoom offers more features, more preferences and customizations, and more advanced AI-powered features than GoTo Meeting. On the other hand, GoTo Meeting is less expensive and includes unlimited storage.
When it comes to screen sharing, Zoom has more options than GoTo Meeting. For example, Zoom allows dual monitor users to share their screens or a portion of their screens with attendees. Zoom also provides more customizations for scheduling than GoTo, allowing users to send scheduled meetings to Outlook, Google, or Yahoo Calendar.
Zoom and GoTo Meeting both offer standard video conferencing features such as breakout rooms, hand raising, virtual background, and meeting lock. Zoom also offers a waiting room feature while GoTo Meeting does not. And while Zoom includes live streaming in its Pro and Business plans, GoTo only offers live streaming with the GoTo Webinar add-on.
On the other hand, GoTo Meeting offers a commuter mode for mobile devices which disables webcam feed and screen sharing, a “Call Me” option, allowing participants to receive a call to join a meeting, and a co-organizers feature, while Zoom does not offer these features.
Both platforms offer both local and cloud recording, but only GoTo Meeting includes unlimited storage. And while both providers include AI-powered tools like meeting summaries and closed captions, Zoom AI Companion takes this a step further with a chatbot that will catch up late participants on what they missed. Zoom also offers a translated caption add-on that can translate live meetings into over 30 languages. Finally, while Zoom provides AI-powered automated notetaking during meetings, GoTo only allows for manual in-meeting notes.
Zoom vs GoTo Meeting: Other Team Collaboration Tools
Summary: Zoom offers more team collaboration functionality than GoTo Meeting, especially when it comes to AI-powered features like whiteboards, chat and document generation/editing, and more. Additionally, Zoom includes team chat messaging in all plans (even the free version) while GoTo Meeting does not. On the other hand, GoTo Meeting includes a Slack meeting launcher integration for all users, while Zoom does not.
While GoTo Meeting does not offer the variety of team collaboration tools that Zoom does, it does have some helpful features such as drawing tools, secure file sharing, and in-meeting/persistent chat. GoTo’s helpful “slide-to-PDF” feature automatically converts slides into a PDF that is easily shared with participants.
As far as advanced features, Zoom’s AI companion includes a generative AI component that helps team members compose emails and chats, while GoTo Meeting’s Smart Assistant will detect action items and highlights from video meetings.
Zoom vs GoTo Meeting: Reporting and Analytics
Summary: Both platforms include historical reporting with participant details and quality metrics, but Zoom additionally includes participant engagement and team chat metrics. Zoom’s AI companion also enables users to review video recordings faster with searchable transcripts and thematic chapters.
Zoom users can drill down into meeting quality measurements for audio, video, and screen sharing, or participant engagement metrics such as screen sharing and CPU usage data. Usage KPIs can be sorted by meetings, minutes, participants, groups, participant information, audio type, or department.
Finally, Zoom admins have access to team chat analytics including daily usage stats and what types of messaging content is being sent - text only, files, images, code snippets, GIFs, audio, or video.
GoTo Meeting admins and organizers have access to meeting diagnostics, and quality metrics such as latency, packet loss, features used, and attendee details. GoTo Meeting does not track engagement like Zoom, however, companies that need more advanced analytics can add on GoTo Webinar.
GoTo Webinar includes attendees activities, performance reports, survey and Q&A reports, and advanced filters and customization options.
Zoom vs GoTo Meeting: Integrations
Summary: Zoom offers more integration options than GoTo Meeting, with almost 3,000 third party apps available in the Zoom Marketplace. Meanwhile, GoTo Meeting offers deeper pre-built integrations and a seamless integration with other GoTo products for a robust UCaaS or CCaaS solution.
The Zoom app marketplace is one of the largest in the communication and collaboration space, with over 2,800 third party apps. Zoom Workplace users can integrate apps for analytics, broadcasting and streaming, productivity and more. Developers can also create their own integrations using REST API, Desktop SDK, or MobileRTC stacks.
GoTo Meeting only integrates with about 28 third party apps, but these are deep integrations with the most popular tools including Microsoft Office, Teams, Salesforce, Zoho and Slack. GoTo Meeting is also built to integrate seamlessly with other GoTo products including GoTo Connect and GoTo Contact Center, which also offer their own pre-built integrations.
Zoom vs GoTo Meeting: Which Provider Should You Choose?
The choice between Zoom vs GoTo Meeting mainly comes down to whether you need a customizable and secure video conferencing solution with plenty of advanced features like Zoom, or an affordable, easy-to-configure platform like GoTo Meeting. Below are some of the ideal user bases for each solution.
Zoom Is Best For
- Companies hosting large meetings and webinars: Zoom allows users to host meetings of up to 300 on the Business plan and up to 1,000 with the large meeting add-on. Zoom Webinar allows admins to host webinars for up to 10,000 attendees, much more than GoTo and other platforms
- Businesses that need a custom solution: Zoom’s platform allows for many customizations, for example, meeting hosts can admit waiting room participants one-by-one or all at once. Zoom can be further customized through the use of integrations, webhooks, APIs, etc.
- Entrepreneurs seeking a free video meeting solution: Although Zoom is pricier than many competitors, it does offer a robust free plan for up to 100 participants with breakout rooms, screen sharing and local recording
Zoom Is Not Right For
- Small businesses and SMBs on a budget: Zoom’s Pro and Business plans are more expensive than competitors like GoTo Meeting. Additionally, Zoom’s platform can feel overly complex to some teams
- Businesses seeking top-notch support and onboarding: Zoom users often complain about a lack of responsiveness from Zoom customer support, and premium support add-ons are expensive
- Companies that require unlimited storage: Zoom does not offer unlimited storage, while competitors like GoTo Meeting do
GoTo Meeting Is Best For
- Healthcare providers: GoTo is HIPAA -compliant across all of its plans, and its unlimited cloud storage ensures that patient health information as discussed in meetings is securely warehoused for further use
- Small scale webinars: GoTo users can add on advanced webinar features like polls, handouts, and on-demand webinar capabilities. They can also upgrade to GoTo Webinar, which allows webinar hosting for up to 3,000 attendees
- Companies needing affordable, reliable video meetings: GoTo Meeting has some of the lowest prices in the video conferencing space–but it still offers a highly secure and reliable system with meeting lock, risk based authentication, and HD-video
GoTo Meeting Is Not Right For
- Large enterprises: GoTo Meeting has a lower participant cap than Zoom (250) and does not offer advanced features that enterprises may require such as E2EE, engagement analytics, etc.
- Companies that need niche integrations: GoTo Meeting has a limited number of integrations compared to other solutions, including Zoom
- Businesses needing advanced collaboration tools: GoTo Meeting does not offer full scale whiteboarding (only drawing tools) and does not have a robust team chat space like Zoom
Video Review of the Two Providers
Zoom and GoTo Meeting Alternatives
While Zoom is a great choice for startup businesses that want a free meeting solution as well as large businesses that need an advanced video conferencing platform, GoTo Meeting is a better choice for medium sized businesses that want an affordable platform without too many complex features they won’t use.
That being said, there are many other video meeting alternatives that might be a better fit for your business. WebEx is a great choice for teams that need engagement tools as it offers polling, Q&A, and video sharing through Vidcast. Teams is a great low cost option for companies that are already using other Microsoft products. Finally, RingCentral offers a feature rich video conferencing platform combined with telephony and messaging capabilities.
The best video meeting and webinar solution for you provides the features you need and want alongside quality support, network reliability, security, and a competitive price point.
