OpenPhone just announced its second-ever product: Sona, a 24/7 AI call agent designed to make missed customer calls—and the revenue that dies with them—a thing of the past.

For the 60,000+ businesses already on OpenPhone, this marks a powerful evolution. For the rest of the market? It’s a loud wake-up call (pun fully intended): AI isn’t coming for your receptionist—it already got the job.

Where many AI tools flirt with “productivity,” Sona is laser-focused on revenue. It picks up when your human team can’t, holds natural conversations with customers, pulls in knowledge base responses, and captures detailed messages so follow-ups are fast, not frantic.

In short: It’s Siri, if Siri actually worked for a living.

 

What Sona Actually Does

This isn’t your traditional answering machine.

As of launch, Sona can:

  • Answer missed calls instantly
  • Hold basic, natural-sounding conversations
  • Respond using your company’s knowledge base
  • Take detailed, actionable messages

All of it happens inside the same platform OpenPhone users already love. There’s no call forwarding, no Frankenstein-stack setup, and no mystery about what your “AI assistant” is actually saying to your customers.

Sona starts at $49/month for 50 calls, with additional calls at $0.99 each. Considering a missed call from a new client can cost hundreds—or thousands—it’s priced to pay for itself fast.

 

Why It Matters Now

Small businesses don’t just want automation—they need it.

  • 99.9% of U.S. businesses are SMBs
  • 45% of jobs in America come from this segment
  • Many can’t afford round-the-clock support staff
  • Most are losing leads from missed calls and bad follow-up

Consumers now expect 24/7 responsiveness—whether you’re a divorce lawyer or a dog groomer. But building a support team that never sleeps? That’s fantasy-tier for a founder juggling sales, ops, and taxes.

Enter Sona: the AI that turns missed moments into touchpoints that drive trust, sales, and retention.

 

What This Means

 

For SMB Buyers:

This is the AI moment for Main Street. You no longer need to duct-tape together a patchwork of third-party tools or hire overseas answering services with inconsistent quality. Sona is built into the phone system you’re already using, with native AI performance and zero onboarding friction.

This isn’t about “trying AI.” It’s about outsourcing the grind and protecting the bag.

 

For SaaS Founders & Competitors:

OpenPhone just executed one of the hardest moves in SaaS: launching a second product at exactly the right time. Not too early to distract from the core, not too late to miss momentum. Sona cements OpenPhone’s transition from a modern VoIP company to a front-office AI platform.

If you’re building in SMB tech, and your product still relies on customers doing manual follow-up, you’re officially on notice.

 

For the AI Ecosystem:

Let’s be real—most AI launches are overhyped toys or productivity playthings. Sona is different. It’s operational, it’s revenue-facing, and it works in a world where time kills deals.

This is part of a broader trend where AI goes vertical—instead of being a standalone bot, Sona is embedded inside a real workflow that already has usage, trust, and traction.

Expect other platforms—especially those in CRM, scheduling, and customer support—to copy this tight integration model.

 

Key Takeaways

  • 24/7 coverage: Answers missed calls, responds using your company knowledge base, takes messages.
  • Plug-and-play: Built into the OpenPhone ecosystem, no need for call forwarding or awkward third-party tools.
  • Priced for scale: $49/month for 50 calls + $0.99 per extra—sweet spot for service SMBs who live on phone volume.