At a time when most communication vendors are chasing enterprise contracts, OpenPhone has rebranded to Quo—and is betting big on the overlooked majority: small and midsize businesses (SMBs).

With $105 million in fresh financing from General Catalyst and existing investors, Quo’s rebrand marks more than a cosmetic change. It signals a defining moment for one of the fastest-growing SMB-focused providers—nearly 90,000 businesses served, over 30,000 new sign-ups in the last six months, and an AI-powered suite designed specifically for the 99% of companies that form the backbone of the U.S. and Canadian economy.

 

A Rebrand with Strategy, Not Semantics

The shift from OpenPhone to Quo reflects more than a new name. It embodies a strategic intent: to challenge the status quo of business phones.

Legacy systems have barely evolved in decades, but Quo is rewriting the playbook—bringing AI-driven intelligence into the front office and turning every call from a transactional moment into a growth opportunity.

CEO Mahyar Raissi puts it plainly:

“Business phones remain the lifeblood of countless companies, especially the 99% that are SMBs, yet the category has barely evolved in decades. By rethinking the phone’s role in customer relationships, especially in the age of AI, we are giving businesses the leverage to compete on equal footing with the largest enterprises.”

 

How Quo Differentiates

  • AI at the Core: With Sona, Quo’s AI phone agent, SMBs never lose customers to a missed call. Already handling 200,000+ calls, Sona has tripled the number of meaningful customer conversations compared to voicemail.
  • Simplicity Meets Flexibility: Quo unifies calls, texts, and customer info in a single hub—so teams stay aligned, informed, and responsive.
  • Tailored for SMB Growth: Pricing is usage-based and flexible. Features like call flows and scheduling options are designed for everyday SMB realities—not enterprise complexity.
  • Proven Customer Impact: Rated #1 in customer satisfaction on G2, with clients like Cornerstone Caregiving highlighting Quo’s ability to enhance communication across hundreds of locations without losing the human touch.

 

Product Innovation that Matters

Quo’s latest product updates show a commitment to practical innovation that drives SMB outcomes—not enterprise box-checking:

  • Sona for All: AI access democratized—every Quo customer gets Sona, free, via a tiered pricing model.
  • Smarter Call Handling: New features like call transfers and scenario handling transform Sona from a bot into a true teammate.
  • Flexible Call Flows: Multi-level menus give SMBs enterprise-grade routing without enterprise overhead.
  • Temporary Routing Options: SMBs can set up special call flows for holidays or events, keeping responsiveness high without manual workarounds.

Each upgrade reinforces Quo’s focus on making SMB operations simpler, more connected, and more resilient.

 

The Strategic Bet on SMBs

While competitors stretch themselves across sprawling product portfolios and enterprise accounts, Quo is staking its growth on the underserved SMB segment. This focus is both contrarian and compelling.

SMBs represent half of all jobs in North America, yet are historically underserved by enterprise-first tech roadmaps. Quo’s laser focus means it can solve the day-to-day operational and customer service challenges these businesses face—without diluting its product vision.

 

Final Take

The rebrand to Quo is more than a name change. SMBs are no longer an afterthought in the AI era.

By combining personal connection with scalable automation, Quo is reshaping the front office for tens of thousands of businesses and proving that growth doesn’t require chasing enterprise sprawl.

For SMBs hungry for tools that actually understand their needs, Quo isn’t just a new name—it’s a new standard.