Home Reviews WhatConverts


Based in Charlotte, NC, and founded just back in 2015, WhatConverts has one major focus: helping your business tracking...
Charlotte, NC
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Reporting is advanced for outstanding insight into the effectiveness of our campaigns, yet simplistic enough to organize and communicate easily.


Would Recommend: Yes
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Alerts and a easy to use UX. A detailed report at the end of the month enables us to report to clients on the value of their website.

traffic and user experience information


Would Recommend: Yes
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The software is easy to use and provides so much valuable data.

The customer service is first rate.

The team at WhatConverts is very responsive and go above and beyond to trouble shoot problems.


Would Recommend: Yes
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It loads quickly (I've used numerous lead tracking software prior to this one and almost always experienced high loading times) and it is very clean and easy to navigate. It's quite simple to setup too! Very intuitive!

I did like the navigation menu when it was along the top a little better vs. the current side menu. I don't have a widescreen monitor, so I now need to sidescroll to see my full dashboard.


Would Recommend: Yes
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Easy of use, availability of critical data, ease to understand.

WhatConverts has been a lifesaver for us. We were evaluating the cost of changing to a new CRM system (which would have been a headache and expensive) before stumbling across the full functionality of WhatConverts.

We're now able to track all calls and web form submissions and gain insights into the origins of the inquirer (Organic v. paid). On top of that enough cannot be said about Michael's support.


Would Recommend: Yes
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It's easy to use, affordable, and best of all, the customer service is great.

It may be good to have a mobile app in the future.

Our agency has been using What Converts for call tracking for about a year now.

We moved over from another CALL tracking service after we realized their requirements to do keyword level tracking would be cost prohibitive.

We hesitantly and cautiously moved over to What Converts and could not be happier.

Their support is always easy to work with.

Their dashboard is awesome.

They have a whitelabel program, so my clients see my branding, not What Converts.

It's drop dead easy to use, and competitively priced, with awesome service. What more could you ask?

Do yourself a favor, if you are looking for a call tracking service, just contact What Converts and save yourself the time and effort and money.

Would Recommend: Yes
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I'm delighted! I'm absolutely floored at the exceptional customer service and quality of product.

I called the competitors first.

I was not happy with their voicemails, lack of customer support and cookie cutter solutions that were way too overpriced.


Would Recommend: Yes
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Easy to use

Great customer support

Knowledgeable staff

They take pride in the product

Great tool for tracking calls and contact box leads.

We have bene using the service for over 6 months.

I haven't had 1 issue to speak of.

I have had some questions and each time I have called not only have I got the answer but also a few lessons on things I didn't know I could do with the software.


Would Recommend: Yes
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Price, customer service, user-friendly interface.

Although it has a simple interface, it's not quite ready to be used a full-fledged CRM system.

Whatconverts is a great product that's not only affordable but easy to set up and use. On the rare occasion where we've hit a problem, or needed some sort of customization, they've resolved our issue in a very fast turnaround time.

Because of Whatconverts, we are now able to track where every lead is coming from and are able to match offline sales with our online data.

The co-founders behind the product are smart and very friendly. We've developed a strong relationship and have always been able to count of their service and support.


Would Recommend: Yes
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So much data is accessible regarding each lead. As mentioned above, where the lead came from, duration of call, subject in email, submitter's information. And being able to give a client a login to access their specific leads is always helpful!

I've found it a bit difficult to figure out how to view stats from only one website when you have a client with two websites entered into their account. So for instance, for client "John", sort to view all leads through website A without seeing leads from website B. It's just a bit difficult finding out how to do that kind of thing.

Excellent lead tracking software. So much data is just a few clicks away.

You can sort by returning versus unique leads, quickly see the submitter's information and message content, call duration, where the lead came from (organic, which search engine, paid, social referral, other website referral, direct, etc.).

Overall a great program, my company absolutely loves it.


Would Recommend: Yes
Provider Overview

Based in Charlotte, NC, and founded just back in 2015, WhatConverts has one major focus: helping your business tracking different leads from their different sources. With both call and web form tracking, WhatConverts enables your business to gain new insight into the performance of different marketing campaigns with real-time reporting on leads for all sources. In fact, with a focus on lead tracking overall, WhatConverts expands beyond just call tracking, into web form tracking, keyword and campaign level tracking, e-commerce tracking, chat tracking and even event tracking.

WhatConverts offers a platform to revolutionize lead management and campaign tracking to understand where your marketing dollars are working, and where things are falling short. WhatConverts also manages to offer their solutions at affordable price points, with customizable usage limits to fit your business' unique needs.


WhatConverts Pricing and Services


Plus Plan - $30/mo

  • 10 Numbers
  • 560 Minutes
  • Local and Toll Free Numbers
  • Dynamic Phone Number Insertion
  • Keyword Level Tracking
  • Call Recording
  • Call Greeting Message
  • Call Whisper Message
  • Tracking Existing Forms
  • Instant Form Tracking
  • Keyword Level Tracking
  • E-Commerce Tracking
  • Chat Tracking
  • Custom Event Tracking
  • Email Support
  • Leads By Source
  • Quotable Leads by Source
  • Quotable Values by Source
  • Sales Value by Source
  • Leads by Keyword
  • Quotable Leads by Keyword
  • Quote Values by Keyword
  • Sales Values by Keyword
  • Manage Leads
  • Track Sales
  • One Click Qualification
  • Field Mapping
  • Google Analytics and AdWords
  • Bing Ads
  • WordPress
  • LiveChat
  • Zapier
  • Zopim
  • Wufoo
  • API Access
  • Unlimited Account Profiles

Agency Plan - $100/mo (Most Popular)

  • 33 Numbers
  • 2155 Minutes
  • Unlimited Accounts
  • White Labeled Subdomain
  • Custom Branded Reporting and Notifications
  • Easy Client Management
  • Account Setup Service
  • Phone Support

Enterprise Plan - Requires Quote

All Agency Features, plus

  • Volume Discounts
  • Dedicated Account Manager
  • Conversion Tracking Training
  • Invoice Based Billing
  • Custom Security Enhancements


Editor's Bottom Line of WhatConverts


If your business is searching for a streamlined, dedicated, and complete lead tracking solution, then WhatConverts should be high on your list of considerations. With their focus only on delivering insights into lead tracking and management, WhatConverts offers the complete toolset for any business to gain deep insights into what marketing campaigns are generating leads, and which leads are the healthiest. While other solutions might include extra features like call center capabilities, WhatConverts focuses more directly on the lead tracking, leaving the calling capabilities to a solution better dedicated to that service.

The benefit is that WhatConverts offers a simple platform with one major goal in mind, leading to a simple, streamlined experience for users. However, that doesn’t meant WhatConverts is missing the main features your business would need, like call recording, along with integrations with other existing platforms, and of course in-depth and real-time reporting to help your business better digest the information generated. Overall, WhatConverts offers the complete lead tracking platform, whether your business is looking to focus simply on phone calls, or expand their tracking efforts to include keywords, web form submissions, and even live chat interactions.

What is truly unique about WhatConverts solutions is the way different pricing tiers, and usage limitations, are handled. Your business has three plans to choose from: the Plus Plan for the most basic users, the Agency Plan for the majority of users, as this is the most popular choice, and the Enterprise Plan for the largest businesses that need a tailored solution. However, what stands out as unique is the fact that these plans do not have a single, set in stone, usage limitation. Instead, businesses can choose the amount of phone numbers they require, and the amount of minutes required, to help better tailor the plan to fit their needs. If your business chooses more numbers, the minutes will go down, and vice versa, but this offers a unique option unseen in many competitors.

At the end of the day, WhatConverts delivers a comprehensive, complete and robust solution for businesses looking to gain as much insight into their marketing campaigns as possible. WhatConverts offers tracking on levels unrivaled by other options on the market, and still manages to include the most important features. Just recognize that WhatConverts is meant to work in conjunction with a call center solution, and not necessarily as a direct replacement for call center software.

  • New Lead Screen
    New Lead Screen

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