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CallRail

CallRail Verified Reviews & Ratings

CallRail, the Atlanta, Georgia based call analytics and tracking provider, has been offering their services to over 100,000 companies...
2011
Year Founded
100%
Recommend It
19
User Reviews
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Its the easiest software I have ever…

Its the easiest software I have ever used in a professional setting where your business is able to record calls and play them back to multiple people. Many of us listen to them and are able to learn from them. Were also able to track whether or not they’re a good lead for our business or not, which is super helpful to know and keep tabs on. The one biggest con is you need internet access to listen to the call, which I understand but can be difficult at times. I dont really have many complaints about the software. Its great. I would use any other software for tracking phone calls in the work place.  

Its the easiest software I have ever used in a professional setting where your business is able to record calls and play them back to multiple people. Many of us listen to them and are able to learn from them.

Were also able to track whether or not they’re a good lead for our business or not, which is super helpful to know and keep tabs on.

The one biggest con is you need internet access to listen to the call, which I understand but can be difficult at times. I dont really have many complaints about the software. Its great.

I would use any other software for tracking phone calls in the work place.

 

Would Recommend: Yes

Provides invaluable insights into the…

Provides invaluable insights into the calls that we receive including; what their source was, keywords they searched for, location, etc. This has helped us immensely when we need to attribute leads to sources to determine ROI. I also like that our team can go in and review the calls, and provide coaching.  

Provides invaluable insights into the calls that we receive including; what their source was, keywords they searched for, location, etc.

This has helped us immensely when we need to attribute leads to sources to determine ROI.

I also like that our team can go in and review the calls, and provide coaching.

 

Would Recommend: Yes

Lots of integrations that all work…

Lots of integrations that all work really well (we frequently utilize WebHooks/Slack to instantly alert sales teams, and the HubSpot integration to get new calls logged into our CRM in real-time). Generating unique ad extension numbers and tracked number pools for landing pages used for paid advertising campaigns has been crucial to assessing performance through those channels, as well. We’ve also gotten pretty creative with developing call flows, which can be built out alongside your existing auto-attendant setup and utilize custom menus, scheduling (particularly useful for bi-coastal companies), round robin call distribution, and more. As a sales and marketing outsourcing and consulting firm, we have an agency-like setup with access to multiple accounts, so we can easily serve and administer call tracking for our clients from a single login, and grant selective access to other users. If you’re trying to patch holes in lead attribution for your marketing team or just want to ensure you’re never missing out on an opportunity coming from the phones, CallRail is your solution. Support documentation can sometimes take a couple of readthroughs to understand, and navigating the menus can be a little confusing on occasion. We’ve been able to automatically log our inbound call data and read between the lines on data like campaign sources to help justify sales and marketing spend. The marketing team sees benefit, the sales team catches more leads… CallRail is an all-around winning system.  

Lots of integrations that all work really well (we frequently utilize WebHooks/Slack to instantly alert sales teams, and the HubSpot integration to get new calls logged into our CRM in real-time).

Generating unique ad extension numbers and tracked number pools for landing pages used for paid advertising campaigns has been crucial to assessing performance through those channels, as well.

We’ve also gotten pretty creative with developing call flows, which can be built out alongside your existing auto-attendant setup and utilize custom menus, scheduling (particularly useful for bi-coastal companies), round robin call distribution, and more.

As a sales and marketing outsourcing and consulting firm, we have an agency-like setup with access to multiple accounts, so we can easily serve and administer call tracking for our clients from a single login, and grant selective access to other users.

If you’re trying to patch holes in lead attribution for your marketing team or just want to ensure you’re never missing out on an opportunity coming from the phones, CallRail is your solution.

Support documentation can sometimes take a couple of readthroughs to understand, and navigating the menus can be a little confusing on occasion.

We’ve been able to automatically log our inbound call data and read between the lines on data like campaign sources to help justify sales and marketing spend.

The marketing team sees benefit, the sales team catches more leads… CallRail is an all-around winning system.

 

Would Recommend: Yes

Callrail provides accurate, real-time…

Callrail provides accurate, real-time information on number of calls as well as date and time of calls, duration, missed calls , marketing source and call content . I wouldn’t want to have an Online Sales program without CallRail. Great value as well. No complaints at this time. Everything has gone smoothly after we started to understand how to set up the tracking numbers to our web pages, etc. I haven’t looked into tracking OSA return calls but would like more info on that. More training might be good but I’m satisfied so far.  

Callrail provides accurate, real-time information on number of calls as well as date and time of calls, duration, missed calls , marketing source and call content .

I wouldn’t want to have an Online Sales program without CallRail. Great value as well.

No complaints at this time. Everything has gone smoothly after we started to understand how to set up the tracking numbers to our web pages, etc.

I haven’t looked into tracking OSA return calls but would like more info on that. More training might be good but I’m satisfied so far.

 

Would Recommend: Yes

Customer support is excellent when we…

Customer support is excellent when we have an issue. The platform is very user-friendly; our clients and staff picked it up very easily. Initially setting up clients was a bit confusing; we had to relaunch after we set our clients up. It wasn’t too hard, we just missed it initially.  

Customer support is excellent when we have an issue.

The platform is very user-friendly; our clients and staff picked it up very easily.

Initially setting up clients was a bit confusing; we had to relaunch after we set our clients up.

It wasn’t too hard, we just missed it initially.

 

Would Recommend: Yes

Love that we can get an email every…

Love that we can get an email every time we get a call. This helps us immediately provide feedback to our employees on the quality of their call. I don’t like that the email listening function doesn’t have more information about the call. Longer calls take too much time to review without the speed up function available in the email, so we have to log in to the website then.  

Love that we can get an email every time we get a call. This helps us immediately provide feedback to our employees on the quality of their call.

I don’t like that the email listening function doesn’t have more information about the call.

Longer calls take too much time to review without the speed up function available in the email, so we have to log in to the website then.

 

Would Recommend: Yes

It’s ease of use. While training is…

It’s ease of use. While training is required for most software, this one is so intuitive that training needs are minimal Sometimes, all the functionality is not clear. If it’s not easily discoverable on its own, it still requires some training  

It’s ease of use. While training is required for most software, this one is so intuitive that training needs are minimal

Sometimes, all the functionality is not clear. If it’s not easily discoverable on its own, it still requires some training

 

Would Recommend: Yes

As an agency that’s built its client…

As an agency that’s built its client list around Search Advertising expertise, we long struggled with ways to coach our small to medium-sized clients on the importance of lead scoring. When we discovered CallRail, it was almost like someone had purposefully designed a tool to permanently end our struggles. With CallRail, all of the minutiae of call tracking and scoring is handled by an easy and intuitive system. The options are right there for scoring and playback is as simple a process as could have been created. Seriously, the controls are large, pronounced, and impossible to misinterpret. That’s good UX right there. Now, we have a system that allows our clients to exercise Quality Control and gives us the data we need to prove ROI to clients who have a hard time making the connection between lead generation and closing the deal. After all, as a Paid Search agency we can only deliver the leads, we can¿t close them. So, we recommend CallRail to every single client we have ¿ no matter what they sell. Better support for agencies that manage accounts, better admin system for multiple users, having to use multiple browser can be frustrating.  

As an agency that’s built its client list around Search Advertising expertise, we long struggled with ways to coach our small to medium-sized clients on the importance of lead scoring.

When we discovered CallRail, it was almost like someone had purposefully designed a tool to permanently end our struggles.

With CallRail, all of the minutiae of call tracking and scoring is handled by an easy and intuitive system. The options are right there for scoring and playback is as simple a process as could have been created.

Seriously, the controls are large, pronounced, and impossible to misinterpret. That’s good UX right there.

Now, we have a system that allows our clients to exercise Quality Control and gives us the data we need to prove ROI to clients who have a hard time making the connection between lead generation and closing the deal.

After all, as a Paid Search agency we can only deliver the leads, we can¿t close them. So, we recommend CallRail to every single client we have ¿ no matter what they sell.

Better support for agencies that manage accounts, better admin system for multiple users, having to use multiple browser can be frustrating.

 

Would Recommend: Yes

The software is easy to use and review…

The software is easy to use and review analytics, you can quickly add new numbers and make them active! The reports give you everything you need to make smart business decisions. None bro! The software is easy to use and review analytics, the reports give you everything you need to make smart business decisions!  

The software is easy to use and review analytics, you can quickly add new numbers and make them active! The reports give you everything you need to make smart business decisions.

None bro! The software is easy to use and review analytics, the reports give you everything you need to make smart business decisions!

 

Would Recommend: Yes

I love that it integrates with Agency…

I love that it integrates with Agency Analytics, that is where I first came to hear about it. It also allows me to integrate with Google Analytics, Adwords and Unbounce so I can track my ROI for clients. Finally, the pricing is reasonable and I’m able to sell my clients on it. It’s a little confusing to get a handle on because there are so many features you can use. The documentation could use more images to walk users through how to setup different integrations. Tracking phone call ROI for clients.  

I love that it integrates with Agency Analytics, that is where I first came to hear about it. It also allows me to integrate with Google Analytics, Adwords and Unbounce so I can track my ROI for clients. Finally, the pricing is reasonable and I’m able to sell my clients on it.

It’s a little confusing to get a handle on because there are so many features you can use. The documentation could use more images to walk users through how to setup different integrations.

Tracking phone call ROI for clients.

 

Would Recommend: Yes

Ease of use; price; features;…

Ease of use; price; features; support I don’t completely understand the pricing. But it’s a trivial issue compared to value received I’ve been a user of Callrail since 2012. At first, the functionality of knowing how many calls my consulting customers were receiving from various Internet properties was more than exciting. In the last few months, I’ve activated Dynamic Number Insertion, which solved a big problem with my Local SEO vendor. And now I’ve gotten into Keyword Pooling, which defines the source of the visit. All very very good! Thank you. I wish I had explored the added functionality sooner  

Ease of use; price; features; support

I don’t completely understand the pricing. But it’s a trivial issue compared to value received

I’ve been a user of Callrail since 2012. At first, the functionality of knowing how many calls my consulting customers were receiving from various Internet properties was more than exciting.

In the last few months, I’ve activated Dynamic Number Insertion, which solved a big problem with my Local SEO vendor.

And now I’ve gotten into Keyword Pooling, which defines the source of the visit. All very very good! Thank you.

I wish I had explored the added functionality sooner

 

Would Recommend: Yes

The value for the price. The lines, the…

The value for the price. The lines, the minutes, the tools, the mobile app, the analytics. The lack of a text component on the mobile app. Also, I would really like to be able to return a call from the call list using a different CallRail number than the one the customer called on. In my real estate business, handling and routing calls, tracking marketing campaigns, and having access to killer tools is imperative to keeping an edge on the competition. For just a small amount I get 10 local numbers, 500 mins, call recording, routing, voicemail, whisper messages, email and text notifications. On top of that I can link my CallRail account to Podio via Zapier to link call records to my real estate leads. The CallRail Mobile App lets my assistant and I return calls on any of my numbers from our mobile phones and listen to messages. I can even restrict certain phone numbers to myself. I love the way that whisper messages allow me to know what line is calling before I answer. Buy it. Use it. Propel your business to the next level. I recommend it to my associates. I wish I had another CallRail shirt. My wife stole mine.  

The value for the price. The lines, the minutes, the tools, the mobile app, the analytics.

The lack of a text component on the mobile app. Also, I would really like to be able to return a call from the call list using a different CallRail number than the one the customer called on.

In my real estate business, handling and routing calls, tracking marketing campaigns, and having access to killer tools is imperative to keeping an edge on the competition.

For just a small amount I get 10 local numbers, 500 mins, call recording, routing, voicemail, whisper messages, email and text notifications. On top of that I can link my CallRail account to Podio via Zapier to link call records to my real estate leads.

The CallRail Mobile App lets my assistant and I return calls on any of my numbers from our mobile phones and listen to messages. I can even restrict certain phone numbers to myself. I love the way that whisper messages allow me to know what line is calling before I answer.

Buy it. Use it. Propel your business to the next level. I recommend it to my associates. I wish I had another CallRail shirt. My wife stole mine.

 

Would Recommend: Yes

Easy to use, great support, “it just…

Easy to use, great support, “it just works” I’ve been using call tracking through CallRail for awhile. I got myself a corporate job and managed to get in on one of the marketing meetings with a number of leaders in the organization during my first week. The head sales manager states “It’s too bad we can’t track phone calls to properly measure ROI on these marketing campaigns. ” I got to raise my hand and say “Actually, we can.” I introduced CallRail and showcased how easy it is to use right then and there, and I’ve become a go-to guy for analytics for the organization in a very short period of time. So, thank you CallRail for making both me and a large number of people in my organization look good!  

Easy to use, great support, “it just works”

I’ve been using call tracking through CallRail for awhile.

I got myself a corporate job and managed to get in on one of the marketing meetings with a number of leaders in the organization during my first week.

The head sales manager states “It’s too bad we can’t track phone calls to properly measure ROI on these marketing campaigns.

” I got to raise my hand and say “Actually, we can.”

I introduced CallRail and showcased how easy it is to use right then and there, and I’ve become a go-to guy for analytics for the organization in a very short period of time.

So, thank you CallRail for making both me and a large number of people in my organization look good!

 

Would Recommend: Yes

Ease of Use. Visual Display. Tracking….

Ease of Use. Visual Display. Tracking. Customer Service An additional price point above basic would be nice. Maybe 4 or 5 tiers instead of 3 These guys know what they’re doing. hey have a very reasonable price point and it allows our small company to track effective marketing without breaking the bank. They also have some of the best customer service around! I’ve been very pleased with my experience so far (almost 1 year in)  

Ease of Use. Visual Display. Tracking. Customer Service

An additional price point above basic would be nice.

Maybe 4 or 5 tiers instead of 3

These guys know what they’re doing.

hey have a very reasonable price point and it allows our small company to track effective marketing without breaking the bank.

They also have some of the best customer service around!

I’ve been very pleased with my experience so far (almost 1 year in)

 

Would Recommend: Yes

PPC tracking, form tracking I have…

PPC tracking, form tracking I have been using CallRaill for several years at a previous marketing company I ran and when starting a new business CallRail was the easy choice. Their software makes PPC campaigns a breeze to track and I love the form integration. I recommend them.  

PPC tracking, form tracking

I have been using CallRaill for several years at a previous marketing company I ran and when starting a new business CallRail was the easy choice.

Their software makes PPC campaigns a breeze to track and I love the form integration. I recommend them.

 

Would Recommend: Yes
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Provider Overview

CallRail, the Atlanta, Georgia based call analytics and tracking provider, has been offering their services to over 100,000 companies since their initial inception in 2011. Ranked as one of the 500 fastest-growing private companies in the U.S. by Inc. Magazine, CallRail has managed to solidify their position in the call tracking market as a top choice for SMBs.

CallRail offers the standard features users would expect from a call tracking and analytics solution, but also goes a bit further with unique features like the ability to track visitor’s interactions with your website, every step of the way. With affordable monthly plans, CallRail offers a compelling solution for even the smallest teams to gain a new marketing advantage.

 

CallRail Pricing and Services

 

Lite – $30/mo

Included features:

  • Local and Toll-Free phone numbers
  • Call Recording
  • Standard Reporting
  • Email Notifications
  • Call Forwarding
  • Unlimited Users
  • Unlimited Companies

Numbers:

  • 5 Local Numbers, $4 additional local number
  • $6 toll-free number

Minute Bundle:

  • 500 Local Minutes
  • $0.055 additional local minute
  • $0.085 toll-free minute

Essentials – $45/mo

Included features:

  • All Lite Features
  • Dynamic Number Insertion
  • Call Flow Builder (Greeting, Simulcall, Round Robin, Menu/IVR, Schedule, Tag, Voicemail)
  • Google Analytics Integration
  • Google Ads Integration
  • Bing Ads Integration
  • Facebook Integration
  • WordPress Integration
  • Zapier Integration
  • AMP Integration
  • Form and Text Tracking
  • Keypad Scoring
  • Agents and Mobile App

Numbers:

  • 10 Local Numbers Included
  • $3 Additional Local Number
  • $5 Toll-Free Number

Minute Bundle:

  • 500 Local minutes included
  • $0.05 per additional local minute
  • $0.08 per toll-free minute

Advanced – $120/mo.

Included Features:

  • All Essential Features
  • Mobile Click-to-Call Integration
  • Google Data Studio Integration
  • Unbounce Integration
  • Slack Integration
  • Kissmetrics Integration
  • Hipchat Integration
  • Pipeline Deals Integration
  • Mixpanel Integration
  • VWO Integration
  • Hubspot Integration
  • API Access
  • Webhooks
  • Custom Reporting Engine

Numbers:

  • 25 local numbers included
  • $2.50 additional local number
  • $4.50 toll-free number

Minute Bundle:

  • 2000 local minutes included
  • $0.045 additional local minute
  • $0.06 toll free minute

Elite – Requires Quote

Included Features:

  • All Advanced features
  • Designed for high call volume
  • Custom implementation

Editor’s Bottom Line on CallRail

 

CallRail is easily one of the strongest choices for any small to midsize business that is looking to gain deep insights into their marketing campaigns, and overall customer satisfaction. Starting at only $30 a month, businesses can access to an impressive list of features, with even the most important tools offered at such a low price point. One of CallRail’s truly unique features, the machine learning powered Automated Call Scoring functionality, which ranks the quality of the lead, is even provided within their most basic plan.

Users also gain access to robust functionality like a custom call flow builder to direct callers to the agent or representative best equipped to handle their inquiry. With other great features like Whisper Messages to agents during calls, the ability to block and filter calls, and conversation intelligence, your business can completely revolutionize the level of service representatives are able to provide. But beyond just improving customer satisfaction, CallRail’s main service is in Call Tracking.

Dynamic Number Insertion automatically assigns a new number to each individual campaign both online and offline in order to gain deep insight into the success, or lack of, in different marketing campaigns. But CallRail doesn’t stop there, with intense keyword tracking, and a complete Visitor Timeline to understand how customers and clients interact with your business’s website. CallRail manages to squeeze all of this right into their most basic plan.

But beyond just features, CallRail users receive different usage limitations based on their plan of choice, with the even the most basic plan offering a generous 10 phone numbers, 500 local minutes and 100 text messages. While their focus may be on the SMB side of the market, CallRail does also offer an Elite plan, custom tailored to your business and its specific requirements. Overall, CallRail offers both an affordable and feature packed solution accessible to any business of any size.

Screenshots
  • Acquisition Graphs and Charts
    Acquisition Graphs and Charts
  • Call Activity
    Call Activity
  • Acquisition Tab
    Acquisition Tab
  • Help Page
    Help Page
  • Dashboard
    Dashboard

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