At the forefront of the WebRTC movement have been Mozilla, who are moving full speed ahead with Firefox Aurora mobile app as the vehicle of choice. WebRTC stands for “Web Real-Time Communications’, an open-source project aimed to enable real-time video, voice, file-sharing and more between browsers. Mozilla have been the most progressive company thus far in terms of making RTC a reality, without the need for multiple plug-ins – a characteristic of many VoIP and video conferencing services. With the release of Firefox OS set to rival iOS and Android with open web standards, Mozilla are positioned to affirmatively win over niche markets and audiences.

Check out a newly released video on how WebRTC might help your Mother properly identify and relay back a cherry pie recipe via the social API:

In a business setting, it’s pretty astounding to imagine the possibilities WebRTC will bring. Earlier this month, both Firefox and Chrome posted a link to the YouTube video showing off the feature (the call is between Hugh Finnan, Google’s Director of Product Management, and Todd Simpson, Mozilla’s Chief Innovation Officer). Still, the latest video from earlier today tends to evoke a bit more excitement, displaying some of the drag and drop abilities, plus real-world application of WebRTC.

The video above illustrates seamless web and mobile integration with the help of Ericsson, Mozilla, and AT&T. The combination of voice, video, SMS, and MMS demonstrates how WebRTC is able to easily perform many functions with the right tools behind it. A global network of developers continue to build on the open Firefox platform (and other browsers), enabling the creation of new WebRTC applications and services for both mobile devices and desktop computers.

In today’s press release, Magnus Furustam, Vice President Product Area Core and IMS, Business Unit Networks, Ericsson, stated, “We believe there is value for operators bundling mobile and fixed broadband offerings with browsers, and Firefox will be the first browser to give them this opportunity. The open source project with Mozilla means operators can contribute resources to the project and in a new way, jointly collaborating with other innovators to shape the future of web communications.”

With the Mobile World Congress kicking off in Barcelona, Spain, whispers of WebRTC integration are certainly growing louder with the help of Mozilla’s vision, not to mention their display of Firefox OS smartphones aimed to deliver performance and unprecedented flexibility to mobile users. Continued strides in the development of WebRTC are making it worth more than the hype behind it, as big names in communications begin taking interest with each passing month.